Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. Perfect the Art of Storytelling. One of the key components every successful brand has is excellent storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. But how do you know what stories will engage your audience?

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

But the last thing any brand wants to do is beat media over the head with non-news. A key component of stellar media relations is knowing what stories to pitch and to whom. A smart client will count the new relationships created among the PR outcomes, even when they don’t turn into earned media coverage right away.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. With several events throughout the year, PR News addresses a senior-level public relations and marketing audience. ContentTECH Summit.

Conference 256

Conference Content Marketing Marketing Internal 256

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches.

Google 186

Google Technology Course Creativity 186

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Konnect Agency

OCTOBER 25, 2023

Ignoring Media Relations: Building and nurturing relationships with the media is essential. Engage with them on social media, attend industry events, and maintain a genuine connection beyond pitching. Use analytics to track the performance of your social and influencer campaigns.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Sword and the Script

AUGUST 1, 2022

Shared media (44%) was next, followed by earned media (43%) – a traditional bailiwick of communications — and paid media (33%). respondent answers varied widely with some describing growing difficulties around media relations and a lack of strategy and planning. When asked, “Why?” FIR Network).

Survey 132

Survey Communications Measurement Internal 132

OnePitch

OCTOBER 20, 2022

Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum. One of the beautiful, energizing aspects of my role (and media relations in general) is that there is no ‘typical’ day-to-day. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 75

Radio Television Media Local 75

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. 10) Growing challenges of media relations. Read more: Is Media Relations Getting Harder?

Survey 104

Survey Marketing B2B Content Marketing 104

Beyond PR

JUNE 8, 2016

Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy. It will not just improve your media relations, but also the brand content you offer directly to online audiences.

Media Relations 40

Media Relations Media Journalism Print 40

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. That’s definitely true – PR pros have been saying media relations is getting harder for years. I preach it to anyone that will listen: PR needs a little paid social budget for media relations. How will that be measured?

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 132

Storytelling Communications Survey Case Study 132

Communications Conversations

FEBRUARY 15, 2017

And, in their hearts, PR folks are storytellers. Their skill sets, generally, are more analytical. On storytelling. Not to beat a dead horse, but again, influencer marketing is very similar to media relations. They know how to spin a yarn or two. Not so much. Skill set-wise, this should be a slam dunk.

Marketing 84

Marketing Storytelling Study Data 84

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Frank Strong , Founder and President, Sword and the Script Media , LLC. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. What is your secret to media relations success? How does social media and analytics drive your PR strategy? What is the biggest PR lesson you’ve learned throughout your career?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

JUNE 24, 2018

With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Deirdre: I’m big on Hootsuite for scheduling across platforms and getting good analytics. Since I’m a professor and a storyteller who publishes frequently, Grammarly is also crucial.

Storytelling 106

Storytelling Technology Course Privacy 106

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

MAY 16, 2019

Radu described how he’d needed to get to grips with a wide range of tools and social media. He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. She urged encouraged students to hone skills in creativity, storytelling and pitching. We work in a stressful industry.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. Analyzing the impact The analytical side of social media offers a treasure trove of data.

Social Media 93

Social Media Marketing Media Storytelling 93

Burrelles Fresh Ideas

JULY 11, 2023

Related Read: How Influencer Marketing Will Be Different (But Important As Ever) For Brands In 2023 Conclusion The rise of dadfluencers represents a significant shift in societal attitudes toward fatherhood.

Brand 56

Brand Branding Instagram Community 56

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Or use these events to drive media relations and community conversation. CRM, automation, Google Analytics), then consider getting a marketing reporting tool such as Databox. Some roles to consider on your marketing dream team : Content writer. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

OCTOBER 27, 2016

I learned about social media, about search engine optimization, about email marketing, about remarketing, about lead generation and funnels and demand generation and content marketing and events and graphic design. I found myself not only managing media relations, but using other marketing tactics to reach our target audiences.

Communications 40

Communications Tools Analytics Television 40

Onclusive

FEBRUARY 10, 2022

You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world. What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing. Optimize your targeting, outreach and media relations strategies.

Measurement 195

Measurement Pitching Data Media Relations 195

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Leveraging PR’s media relations skills: PR’s extensive network of media (and social media) connections comes in handy for enhancing your video marketing exposure. Facebook Insights, Instagram Insights, etc.)

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Amidst these changes, the PR industry will continue its march to using data and analytics in new, innovative ways.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

MAY 26, 2020

Media relations only gets harder. 75% of PR pros say media relations is getting harder. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership.

Survey 121

Survey Measurement Public Affairs Storytelling 121