Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. quarterly website visitors driven by their media coverage. Why technology ROI matters. The answer is yes!

How To 397

How To Software Media Analytics 397

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report.

Study 138

Study Media Relations Media Measurement 138

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

Enterprise 307

Enterprise Analytics Media Analysis 307

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Shift Communications

JUNE 8, 2016

Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the client’s overall business. helps outline the benefits for both parties. I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Onclusive

NOVEMBER 8, 2023

More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. This will be a combination of AI-powered media tracking and monitoring, robust analytics and seamless manual capabilities. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively. This will be a combination of AI-powered media tracking and monitoring, robust analytics and seamless manual capabilities. You can then link any resulting coverage to your outreach activity!

How To 195

How To Tools Analytics Reddit 195

Onclusive

JANUARY 5, 2021

We recently shared the results of a G2 Crowd study where respondents stated that we are leading the industry when it comes to PR analytics solutions. In fact, the study respondents shared specific benefits that their company realized on a larger level due to the robust PR analytics provided by Onclusive: Lisen C.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

There is a big opportunity for a tech company to emerge as a data layer for the PR industry, where you safely house everything from email analytics to media feedback data to sentiment analysis,” Chris observes. Data wants to be managed PR teams need data to feed AI, and data needs governance.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Best practices for using specific content distribution channels.

Measurement 356

Measurement SEO Web Social Media 356

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Bad Pitch Blog

JULY 5, 2013

Starting here it essentially outlines the media relations process - using several helpful Google tools, ''natch. *We We all know there''s more to media relations than YouTube outlines in a scant two minutes - a lot more. media relations public relations video youtube'

YouTube 57

YouTube Media Relations Video Media 57

Onclusive

JANUARY 19, 2021

With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Here are 3 ways Onclusive has helped us advance our content marketing practice: Advanced Analytics.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

ImPRessions - Crenshaw Communications

AUGUST 26, 2020

Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. . After nearly 2.5

Analytics 156

Analytics Media Relations Communications Media 156

ImPRessions - Crenshaw Communications

JULY 10, 2023

However, with analytics tools, PR teams can now more easily estimate how many people are seeing their messages, how often they are shared, and how they are perceived. Reading that in 2009 — when it was published — might have led you to believe that media relations was no more.

Technology 266

Technology Television Web Social Media 266

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

DECEMBER 17, 2018

Tae Hea Nahm of Storm Ventures, an early investor in Marketo, shared, “I see significant parallels between how companies like Marketo and others took marketing to a new level based on data and analytics and what AirPR is doing for PR and the communication function.”.

Analytics 150

Analytics Data Big Data Technology 150

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

MARCH 26, 2024

Media relations Stay ahead of the game by connecting with the media. This helps companies connect with potential clients, partners, and media personnel while stamping the company as a thought leader. Building relationships Fostering strong relationships with key stakeholders is at the heart of successful B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

The Hoyt Organization

FEBRUARY 23, 2023

Improvements in analytic tools and innovative tracking methods, helps make quantifying your business’ PR initiatives easier and more precise. Setting quantifiable PR goals makes it easy to measure your PR initiatives’ progress and track your campaigns’ effectiveness.

Publicity 102

Publicity Analytics Measurement Tools 102

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Google Analytics 4 supported: If you’re using the Burrelles Premium platform to track your media coverage, you can now integrate GA4 with your PR measurement data in Reporting to see when your media coverage drives visitors to your website or campaign landing page. We can help!

Pitching 94

Pitching Print Measurement Report 94

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. Elevate Your Media and Investor Relations Today Presspage empowers you to take your media and investor relations to new heights.

Media 78

Media System Analytics Privacy 78

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Business Wire

AUGUST 9, 2017

Raschanda Hall , Business Wire’s director of global media relations, has spent 16 years as a leading part of the media relations team. We’ll also tackle how both sides, are harnessing this technology to feed seemingly insatiable news appetites. Which tools are worth using?

Conference 164

Conference Technology Mobile Analytics 164

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. This seems to give you access to your media list right from an email. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. If you write a nice note, I might just give it to you.

Analytics 67

Analytics Report Technology Pitching 67

Onclusive

APRIL 15, 2020

So to start with, sitting down with your marketing and analytics teams and exploring how they track and report on the results of marketing efforts can be very useful. Onclusive has a number of customer success stories that highlight these types of accomplishments: Livongo: Messaging & Media Relations for an Award-Winning IPO.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. The Critical Mention product roadmap will not slow down in the second half of 2021, with new design improvements, content sets and analytics expected.

Instagram 156

Instagram Industry Media Analytics 156

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 147

B2B Study Blogging Marketing 147