Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. This can particularly apply to media relations, where you typically get one shot at a story idea.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Amplify marketing campaigns with PR: PR professionals can amplify marketing campaigns through media relations and influencer partnerships.

Retail 62

Retail Marketing Analytics Social Media 62

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Social media strategy.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78