Analytics Media Relations Public Affairs Storytelling 
Stephen Waddington
MAY 16, 2019
Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. I’ve worked on communications, marketing and sales.”
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Solo PR Pro
OCTOBER 18, 2022
A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.
Sword and the Script
MAY 26, 2020
That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.
PR Conversations
MAY 9, 2017
When I worked in media relations, it was all I wanted to do. I also belong to the Market Research Intelligence Association , which I believe helps me better understand how research and data analytics helps drive effective public relations. As well, I can take it personally when my advice isn’t heeded.
Expert insights. Personalized for you.
60 
Let's personalize your content