Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Onclusive

AUGUST 3, 2021

It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world. This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets.

Brand 370

Brand Branding Media Measurement 370

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking.

Tools 113

Tools Analytics Google Web 113

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

5W PR

SEPTEMBER 11, 2019

Others minor in business management with an eye toward moving up in an organization or data management to bolster their analytical skills. Having a wide array of PR-related skills and education could make you an ideal fit at nearly any small business. Other Support. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Critical Mention

MAY 7, 2020

News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time.

Media 113

Media Radio Television Sports 113

Cision

MAY 18, 2016

We should plan in advance, react fast, know everything, have excellent communication and analytical skills and be available to react 24/7. Further, the HQ representative and local staff interact on a regular basis to implement certain adjustments or additions. Global companies have diverse audiences.

Corporate 159

Corporate Groups Local Enterprise 159

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you helping the organization seek media coverage for their events and local fundraisers? What database management systems should young professional familiarize themselves with (Mailchimp/Constant Contact, Google Analytics, etc)? For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. WhatsApp is being used by thousands of local small businesses in other parts of the world. WhatsApp for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 64

Publicity Small Business Advertising Advertising 64

PR Fuel

NOVEMBER 2, 2021

What’s more, most PR companies offer these packages to small business owners. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Are your core audiences in the local, regional or national markets? Intended Audience.

Writing 52

Writing System Automotive SEO 52

Journalistics

APRIL 17, 2013

It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. But they’re aggregating the best content in one place, for the purpose of serving their community of small business owners. Think Local. What’s “real-person listening?”

Brand 52

Brand Branding Media Local 52

Sword and the Script

FEBRUARY 20, 2018

When I talk to my friends who market local or regional businesses they imply that big brand marketing is easy because of large budgets and tons of resources. If a campaign doesn’t work you still have a billion-dollar business, right? If you suddenly got 10% more marketing budget you’d spend it on…analytics. * * *.

Technology 61

Technology Marketing Retail Interviews 61

Contently - Strategy

OCTOBER 1, 2018

As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates. Since my clients were small businesses, Google didn’t invest in one-on-one or in-person support. local time.). More clicks means more sales on your website.”

Marketing 91

Marketing Google Newspapers Print 91

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Blogging and vlogging : has also democratized information sharing, as has cheap access to video and photography has created so many small businesses.

Ethics 52

Ethics Communications Print Television 52