Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

FEBRUARY 28, 2019

It’s no easy task for marketers to create Facebook ad designs. There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. billion active users visited Facebook daily. But not to fear! SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Deirdre Breakenridge

SEPTEMBER 3, 2014

Then, a peer recommended SumAll, after a lengthy Facebook discussion. With clear peaks and valleys represented that highlight your ability to engage and spark enthusiasm, you can determine new ways to interest audiences at different times in your marketing programs. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’m on the frontlines of seeing how marketing and PR can work together. Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 63

B2B Study Marketing Survey 63

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. million for their content marketing budgets in 2019, per Contently research. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Google 113

Google Guidelines Web B2C 113

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 For instance, does direct mail work, or has digital marketing rendered it obsolete? A couple of hours later you’re scrolling through Facebook see an ad for a wedding gift registry.

Advertising 84

Advertising Advertising Privacy Analytics 84

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

APRIL 27, 2015

See what content on your site people are visiting most through analytics. Don’t Default to Facebook. It’s no secret that Facebook’s organic reach is plummeting. Now before you write off the more visual social network as for food or luxury brands, consider the benefits they offer over Facebook. Next, deliver.

Social Media 120

Social Media Pinterest Media Infographics 120

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 71

Tools Blogging Pitching Google 71

ImPRessions - Crenshaw Communications

MARCH 10, 2017

A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire. A successful outcome? Think in terms of evergreen content. Even this somewhat dated statistic shows what competition is like for online readers.

Blogging 136

Blogging Writing Engineering Analytics 136

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. So Sparktoro uses data from social networks like X, LinkedIn, or Facebook to help you identify what topics your audience follows and interacts with on social. You can then drill down into each shared post to identify users who have shared content.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Here are some of the go-to tools for creating linkable content.

Tools 71

Tools SEO Analysis Google 71

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

FEBRUARY 3, 2016

My Top 10 Tools for Daily Marketing. Google Drive is the mothership of all free marketing tools. Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Slack : Personally, Slack is my metaphorical home base for all things agency marketing.

Tools 40

Tools Marketing Google eBook 40

5W PR

JUNE 25, 2018

In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly.

Content Marketing 60

Content Marketing Infographics Google SEO 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. The Social Media Inflation Index 2016 [Infographic].

Social Media 60

Social Media Study Media Survey 60

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

Q2: Only 7% of marketers feel confident about their current visual content (Source: Curulate.) How can marketers and PR pros improve their visual content? For instance, when people share articles on their Facebook feeds and the default image is the media outlet’s logo instead of an image that actually is relevant to the story.

Infographics 100

Infographics Video Case Study Print 100

Shift Communications

APRIL 23, 2015

Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability. Video, photos, infographics and the like are necessary in a mobile and digital world. Analytics Careers Learning Public Relations Strategy'

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

APRIL 6, 2015

We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. User-Generated Content Landmines to Watch Out For (Infographic). Here are some ideas.

Infographics 40

Infographics Analytics eBook Banking 40