Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. It involves your website. Now let’s bring mobile technology into the picture.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Critical Mention

FEBRUARY 25, 2022

The best way to identify your core audience is through data such as audience values, publicity values, user analytics, session analytics and additional metrics that hone in on who’s interacting most with your content. If your content is spread throughout a global scale, you should be able to track and analyze mentions by country.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

JULY 27, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. How Can You Determine How You are Seen?

Brand 231

Brand Branding Employee Data 231

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Knowing how big and how fast a story is moving is critical to your response management. And NewsWhip Analytics help brands create benchmark reports to stay vigilant against crises. Lloyd is the President and Narrative Lead of Curious Public.

Brand 148

Brand Branding Sports Crisis 148

Stephen Waddington

JUNE 13, 2018

Her view is that a crisis event can often appear more severe than it actually is due to the ferocity of social media. Analytics is critical to making sense of noisy media environment, and a combination of experience, skill and process is crucial to dealing with a crisis event.

Crisis 61

Crisis Publicity Crisis Communications Case Study 61

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Even negative mentions can be eye-opening and give companies a heads up on a developing crisis or areas where they can improve their service. .

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

AUGUST 7, 2020

The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

APRIL 2, 2020

According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. It stands out with original hit movies and shows like Tiger King: Murder, Mayhem and Madness, Ozark, Self Made: Inspired by the Life of Madam C.J. Walker, and Uncorked.

Trends 90

Trends Media Radio Analytics 90

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. Predictive Crisis Management . What is Predictive Crisis Management? . Predictive Crisis Management is one of the primary applications of predictive monitoring, alerting and planning.

Media 88

Media Data Reddit Crisis 88

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

JANUARY 3, 2023

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. That’s like saying the telephone is PR technology.

Interviews 106

Interviews Publicity Technology Social Media 106

Critical Mention

MAY 25, 2022

Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management. Onclusive is owned by technology investor Symphony Technology Group (STG). This acquisition was advised by Canaccord Genuity LLC and Paul Hastings.

Technology 78

Technology Financial Corporate Reputation 78

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. Broadcast news is leading the way in disseminating news during this time. News organizations are endlessly working to deliver COVID-19 updates from a global, national and local perspective.

Media 113

Media Radio Television Sports 113

Beyond PR

JULY 28, 2017

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. How Can You Determine How You are Seen?

Employee 80

Employee Journalism Data Technology 80

Sword and the Script

JANUARY 5, 2016

Newsrooms move to predictive analytics. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. Louise Harris Salazar , Ruder Finn | O’Dwyer’s: Crisis Management Predictions for 2016. Unchaining channel content. .

Banking 60

Banking Marketing Wireless Advertising 60

Critical Mention

JULY 15, 2020

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Media 108

Media Radio Television Engineering 108

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. While marketing and advertising have enjoyed all-time high investment levels, PR and comms are struggling, and in many corporations, being radically under-funded.”. h) Crisis Management – Q&A with a PR Pro via TVEyes.

Trends 60

Trends Media Report Technology 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 198

Marketing Content Marketing Data Social Media 198

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. It’s important to have a plan in place before a crisis might arise. Monitoring and Analytics Implement tools to monitor media coverage, social media mentions, and other relevant metrics.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Being able to manage and align engagement with communication efforts internally and externally will only help add value to your audiences and demonstrate results. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 7, 2019

“EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Who is EKA? EKA is a leader in providing public and private sector experience and assistance when making critical decisions.

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Share Tweet Share. What is Earned Media?

Radio 104

Radio Media Newspapers Sports 104

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. But from an analytic standpoint, it’s really critical.

Analytics 78

Analytics Data Crisis Reputation 78

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”. Critical Mention has always been and will continue to be a ‘customer-first’ company.

Industry 78

Industry Radio Media Analytics 78

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

Communications Conversations

MAY 13, 2015

He gained valuable skills in his internship in Washington, DC, where he dealt directly with senior level management to develop government affairs materials and engage members of Congress. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Louis Cardinals.

Groups 60

Groups Internal International Conference 60