ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

The Proactive Report

OCTOBER 27, 2017

million small businesses in the US, which account for 99.7% of US businesses. A local business, like a bakery or a dentist, will need more people calling or looking for directions to the store. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking.

Tools 113

Tools Analytics Google Web 113

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 111

Media Analytics Healthcare Crisis 111

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

JULY 20, 2017

There’s Artificial Intelligence (AI) and predictive analytics tools too. Small Business. It has boomed the business and also brought steady work to the subcontractors he has hired to fulfill the growing demand. There are ways to tap into the online conversations about your brand – and your competitors.

Analytics 145

Analytics Small Business Mobile System 145

Rock the Status Quo

MAY 28, 2015

One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. Once you know which ones are resonating, you can CREATE MORE content centered around high-interest topics. GOOGLE ANALYTICS. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 64

Publicity Small Business Advertising Advertising 64

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. According to a HubSpot report , for small businesses, SEO is the second biggest investment priority after website development. ScreramingFrog. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Waxing UnLyrical

NOVEMBER 17, 2014

Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015.

Analytics 80

Analytics Google Content Marketing Small Business 80

Cision

NOVEMBER 15, 2016

More and more small businesses and startups are joining what’s been dubbed the “Not-Com Revolution.” If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017. Influencer Marketing.

Trends 120

Trends Leadership Small Business Analytics 120

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

JUNE 6, 2023

Marketing Hub : Marketing Hub provides tools for inbound marketing and helps businesses attract, engage, and nurture leads. It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. Growth-focused organizations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

JULY 15, 2020

Our team is constantly learning and evolving when it comes to the ever-changing world of business and marketing. What started as a curiosity around the potential for AI in content marketing, grew into the Marketing AI Institute. This mostly non-technical audience (i.e.

Marketing 54

Marketing Resources Data Software 54

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. The Average Length of a Blog Post.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

JANUARY 14, 2016

Facebook and Twitter come to mind when someone mentions social media marketing. The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. WhatsApp for Marketing. What are your goals?

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

MARCH 2, 2015

The No-Fluff Guide to Writing Client-Attracting Content. Why: “The BEST content is found deep within your heart and soul,” points out M. Shannon Hernandez in this short and simple post for HuffPost Small Business. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

Web 40

Web Small Business Creativity Content Marketing 40

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. or Entrepreneur magazine’s content.

Brand 52

Brand Branding Media Local 52

Critical Mention

SEPTEMBER 19, 2019

We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”. Until next time! Critical Mention.

Agency 79

Agency Marketing Media SEO 79

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Media monitoring – look at Google Analytics.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

AUGUST 13, 2019

Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. As an account manager, I had over 1,000 small business clients, all of which received “scalable sales initiatives” from me and my teammates.

Marketing 91

Marketing Google Newspapers Print 91

Contently - Strategy

DECEMBER 29, 2022

The following steps can help you plan and execute your content promotion and distribution strategy. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Repurpose or atomize your content.

eBook 120

eBook Product Launch Software Internal 120