Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Agility PR Solutions

APRIL 22, 2024

Intertwined with other hard-won measures like trust and loyalty, the perception of your brand—certainly on social media and other digital arbiters of influence […] The post As brand reputation becomes a top determinant of success, new reputation rankings and analysis from RepTrak take on more significance appeared first on Agility PR Solutions. (..)

Reputation 96

Reputation Analysis Brand Branding 96

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. What did the competitor do?

Analysis 195

Analysis Report Measurement Data 195

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Sentiment and tone make all the difference We intuitively know if an article or interview is positive, but an analysis of sentiment and tone offers insights into the qualitative impact of PR efforts. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score.

Measurement 334

Measurement How To Retail Analysis 334

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 127

Publicity Ethics Government Policies 127

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A good public relations professional will make sure to build that foundation well. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Photo courtesy of Pexels.

Analysis 69

Analysis Writing How To Media 69

The Hoyt Organization

APRIL 17, 2024

However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. Competitor Analysis Google Alerts is a great way to monitor your competitors’ activities. Get started today.

Google 96

Google Publicity Customer Service Web 96

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no.

Analysis 147

Analysis Tools Software SMB 147

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. But not all social media accounts are up to scratch. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

Social Media 176

Social Media Brand Branding Media 176

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

Social Media 190

Social Media Marketing Media Examples 190

Agility PR Solutions

AUGUST 1, 2022

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.

Social Media 180

Social Media Brand Branding Media 180

Agility PR Solutions

JULY 29, 2021

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. The post Tips for generating social media impressions and increasing reach appeared first on Agility PR Solutions.

Social Media 167

Social Media Media Company Publicity 167

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 111

Ethics Industry Publicity Analysis 111

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. As such, it can potentially help you structure more effective and efficient public relations campaigns. Media Monitoring and Analysis AI can also be used for media monitoring and analysis.

Publicity 99

Publicity Ethics Analysis Data 99

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As the appetite for green news has increased, so has the dramatic rise in greenwashing discussion and accusations across the mainstream and social media. But if you don’t want to wait, you can read our full media analysis, now, inside our latest whitepaper: ‘ Building brand reputation in an era of greenwashing backlash ’.

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

AUGUST 16, 2022

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […].

Social Media 167

Social Media Trends Strategy Media 167

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 180

Social Media Viral Media Advertising 180

Agility PR Solutions

JULY 29, 2022

It never hurts brands and small businesses to incorporate social media into their marketing strategies. Now that social media is one of the most influential sources in our lives, expanding your online marketing strategy should be your first concern.

Social Media 161

Social Media Small Business Media Strategy 161

Agility PR Solutions

JANUARY 12, 2022

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].

Social Media 161

Social Media Strategy Brand Branding 161

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations.

Corporate 182

Corporate Analysis Reputation Trends 182

Agility PR Solutions

MARCH 24, 2021

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential.

Social Media 172

Social Media Media Trends Brand 172

Agility PR Solutions

AUGUST 8, 2021

With close to 4 billion monthly active users, social media is a goldmine of marketing opportunities. But to reap the fruit of your social media marketing efforts, you must know and leverage the types of content that perform best on social media. The post What types of content perform best on social media?

Social Media 172

Social Media Media Marketing Analysis 172

Awario

JANUARY 28, 2021

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. And does his online reputation depend on his social media presence? But how popular is he really? We analyzed Elon Musk's online reputation to answer these questions.

Reputation 88

Reputation Analysis Social Media Publicity 88

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Agility PR Solutions

NOVEMBER 16, 2021

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it.

Social Media 161

Social Media Strategy How To Media 161

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Other consumers were the top choice (57%), followed by: executives (44%), employees (44%), micro influencers (42%), journalists (39%), social media influencers (37%) and celebrities (36%).

Report 108

Report Publicity Marketing Pitching 108

The Hoyt Organization

NOVEMBER 16, 2023

Public relations is often subjective, meaning its impact is palpable but quantification difficult. This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. The 7 Barcelona Principles Of Public Relations 1.

Publicity 100

Publicity Measurement Privacy Guidelines 100

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Agility PR Solutions

SEPTEMBER 14, 2022

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. More specifically, they fail to utilize the full potential of their social media data. That’s a real shame because social media data […].

Social Media 110

Social Media Data Brand Branding 110

Wadds Inc.

SEPTEMBER 7, 2023

Trust and alignment with management remain top challenges for the European public relations profession. The latest edition of the European Communication Monitor (ECM) identifies public relations management's most important strategic issues in the past 15 years. My analysis is consistent with the report.

Report 116

Report Publicity Study Analysis 116

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of social media platforms to choose from.

Social Media 153

Social Media Marketing Media Brand 153

Agility PR Solutions

AUGUST 14, 2022

Social media is a tool for business. Social media is also a great way to create and share content that helps you build relationships with your audience. Here are 7 benefits of social […]. The post 7 benefits of social media for business appeared first on Agility PR Solutions.

Social Media 85

Social Media Media Tools Brand 85

5W PR

MARCH 19, 2020

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands.

Publicity 97

Publicity Survey Measurement Groups 97