Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Instituting a PRTech tool that can help with media monitoring is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . I t’s important to be transparent with the PR agency about the good and bad. Be Open With The PR Team. Make Onboarding Work Hard.

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

APRIL 4, 2023

Having a vocal and visible CEO can be a great lever in enhancing external comms – whether that be by including their quotes in press releases or coaching them to deliver messaging to the media themselves. Monitor industry trends It’s important to keep an eye on what others in the industry are doing and saying about the CEO or company.

Reputation 195

Reputation Corporate Brand Branding 195

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” Video Analysis. Internal comms.

Survey 146

Survey Software B2B Pitching 146

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this. Here is some data provided by SparkToro for an audience that talks about nutrition and health.

Newspapers 130

Newspapers Social Media Data Consumer 130

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Strong regional press should not be overlooked when planning campaigns in Finland. For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. Just because most journalists agree that press releases are a top priority when looking for trusted sources doesn’t mean all press releases hit the mark.

Examples 62

Examples Product Launch Data Report 62

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications.

Trends 199

Trends Corporate Employee Analysis 199

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Meanwhile, most pitches go out on Tuesdays but about one in five (22.55%) journalists responded on Thursdays. Meltwater published its annual report.

Pitching 124

Pitching Study Technology Report 124

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? So, where should your press releases go? But let’s dive a little deeper.

Financial 52

Financial Media Analytics Data 52

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. Yet I do have two observations: First, every month for the last 12 months there has been an announcement about generative AI and that’s slowed a lot. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 126

Software B2B Pitching Data 126

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JANUARY 17, 2023

Some offer press release distribution either natively through a service they own or through a partner. Offers press release distribution through GlobeNewswire (which is owned by Notified/Intrado/West). Q&A: Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Why We Need to Stop Using that Statistic about Goldfish and Our Attention Span.

Blogging 155

Blogging B2B Software SEO 155

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

The style, the tonality, the wit and humor, and the soundness of arguments all become very important.” — Zeeshan Akhtar , Head of Marketing, Mailmodo Incorporate internal and external links Link building is an essential aspect of SEO, including in press release distribution. Knowing your audience’s preferences is key.

Engineering 100

Engineering Writing Mobile SEO 100

Stephen Waddington

JULY 29, 2020

There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Tools 100

Tools Analysis Technology Internal 100

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. What is AP Press Release Style? What is ESG Reporting?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. I grew up in West Monroe, Louisiana.

Ethics 80

Ethics Data Crisis Apparel 80

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Wide Distribution. Writing Services.

Writing 65

Writing Internal International Small Business 65

Sword and the Script

MARCH 22, 2022

Companies are placing a larger emphasis on stakeholder communications and cross-functional collaboration,” according to a press release on the survey quoting Jennifer Sigler , Ph.D., Analysis of the survey data suggests that limited flex work options on communications teams may be one reason staff are leaving.

Survey 96

Survey Communications Employee Technology 96

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. The most concerning AI ethics issues Where should PR pros start when they want to learn more about AI? Tell me more about Cision’s AI ethics policy. Why don’t we just dive right in?

Agency 80

Agency Publicity Ethics Analysis 80

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

But, more often than not, internal data doesn’t work for B2B PR. That’s why brands should avoid featuring their name in the headline of any survey content like a press release. It’s a rare example of a client’s internal data analysis being more compelling than an outside survey or study. This is natural.

B2B 147

B2B Data Retail Survey 147

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. It’s a point Gordon wrote about. “A

Ethics 98

Ethics Employee Crisis Internal 98

Sword and the Script

OCTOBER 1, 2019

There were more product releases in September than in any other month, since I started tracking a list of 30 or so vendors about six months ago. 2) Meltwater improves sentiment analysis. Accurate sentiment analysis through natural language processing (NLP) is really hard. The challenge in sentiment analysis is classification.

Pitching 61

Pitching Analysis Report Video 61

NewsWhip

OCTOBER 23, 2020

This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. BL: Your client is very focused on tracking coverage activity, primarily driven off of press releases and earned media.

Local 78

Local Analysis Measurement Data 78

Sword and the Script

AUGUST 14, 2018

based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Engagements. New York Times.

Journalism 163

Journalism Viral Writing Report 163

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. Experts often note AI systems require a massive amount of data points to “learn” the nuances of the analysis you want it to perform.

Technology 118

Technology System Tools Government 118

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. .” In these cases, it’s critical to get the details right.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

FEBRUARY 22, 2024

Monitor word-of-mouth and press coverage. Improve internal communications. Gather actionable insights from data analysis and focus groups. Continue reading For some organisations, it matters what the general public thinks about certain issues. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52