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Understanding the market for social media and web listening tools

Stephen Waddington

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. A typical product offer includes social listening, audience analysis, an API service, and a visualisation dashboard. Services vary between basic queries to complex search strings.

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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Google Alerts is a free online service provided by Google.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. With that said, social media sites provide opportunities for organizations to increase customer loyalty by presenting meaningful online discussions.

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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. There are so many other thing that can tie content and PR to ROI beyond sales. I want marketers to think more creatively and broadly about what to measure.

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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Help Prevent A Crisis With A Social Media Risk Analysis. Listen here!

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

Think of Google PageRank, the web indexing algorithm that helped make the company the unrivaled search leader and giant it is today; or Facebook’s newsfeed algorithm, or Amazon’s one-click online shopping and recommendation engine. Examples in more modern day tech are all around us, but might not jump out. Not necessarily.

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