Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 136

Blogging Software Google Content Marketing 136

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Television Radio 162

5W PR

JANUARY 17, 2020

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Sword and the Script

OCTOBER 13, 2015

Twice in about a week’s time a reporter from a premier media publication has reached out to me regarding a story looking for a source. It’s the opportunity for which PR pros live and the sort of publication where if we earned a mention in a story, would echo throughout the entire organization. PR: Don’t Sell Past the Close.

Content Marketing 60

Content Marketing Marketing Pitching Small Business 60

Critical Mention

NOVEMBER 13, 2019

Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Analyze your Media Strategy for Next Year. Send Holiday Greeting Cards.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

MAY 6, 2022

An analysis of competitors can help understand what works and what does not, including the language/tone used in communication, how the competitors manage their various media channels, and how they approach potential clients. Media Relations. SEO and Content Marketing.

How To 88

How To SEO B2C Content Marketing 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. In my observation, it’s taking the “relations” out of public relations. Predictive traffic analysis. “We

Software 134

Software Pitching Analysis Community 134

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. Most (59%) of U.S.-based

Survey 102

Survey Report Media B2B 102

Waxing UnLyrical

OCTOBER 12, 2012

Traditional media relations is still very important in most agencies, and to most clients. Developing skills in areas such as video editing and content marketing is a huge asset. If you don’t know how to do a SWOT analysis, you better learn. It takes a lot to build, and be part of, a tribe.

Social Media 100

Social Media Publicity Media Conference 100

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Public Relations is Not Media Relations.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. By securing media coverage or partnering with influencers , retailers can extend the reach and impact of their marketing messages.

Retail 62

Retail Marketing Analytics Social Media 62

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. Brands are going to need to rethink how they approach influencer marketing in the coming year.

Marketing 78

Marketing Employee Trends Study 78

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. While the analysis below is based on views, it’s worth noting visitors spent upwards of five minutes with these posts this year. 3) The Facebook Frozen Frog and Fodder for Content Marketing. A lot of B2B content goes unused.

Blogging 105

Blogging Content Marketing B2B Social Media 105

Sword and the Script

AUGUST 15, 2017

A trade publication covering cybersecurity often publishes roundups of new products. An editor at another trade publication covering the business of law explained he’d have to check with his corporate chain of command before covering a story. Don’t miss these related posts: The Shocking Beef about Feeding the Content Monster.

Journalism 64

Journalism Brand Branding Advertising 64

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Agility PR Solutions

SEPTEMBER 23, 2021

Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses, both blogger and journalist outreach can help to pave […].

Strategy 153

Strategy Content Marketing Brand Branding 153

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. Other readers liked these related posts: Is Media Relations Getting Harder?

Engineering 71

Engineering Content Marketing Analysis B2B 71

Critical Mention

DECEMBER 20, 2019

Step 2 – Monitor your Earned Media. Keep track of your earned media performance by monitoring sentiment analysis. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes. Step 3 – Draw on Positive Media Coverage.

Brand 103

Brand Branding How To Media 103

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Find out how Burrelles helps brands and agencies with media monitoring and analysis. As a professional, you understand that your success depends on various nuances.

Technology 77

Technology Training Data Consumer 77

5W PR

AUGUST 16, 2018

Though interactive content is engaging, the fact that it’s natively designed to fit within the context of the experience that customers are expecting, means that they still get an organic moment online. Approaching Interactive Native Content. Used correctly, this strategy can be a great addition to any marketing plan.

Brand 74

Brand Branding Survey Analysis 74

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Critical Mention

NOVEMBER 18, 2019

Stand out among your competitors by having access to sentiment analysis, audience numbers, publicity values. You can control the content your brand chooses to publish and promote, but you can’t do the same for the content that others post about you. The additional reach brought by media mentions can be highly beneficial.

Viral 70

Viral Radio Media Sports 70

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

Content Marketing 90

Content Marketing Marketing Analysis Survey 90

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Burrelles Fresh Ideas

OCTOBER 10, 2023

For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. But, as the internet is flooded with this type of content, how do you stand a chance to stand out? Among all those video marketing strategies, public relations (PR) remains an underrated one.

Video 88

Video Publicity Marketing Analytics 88

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Tech PR can also help businesses manage crises and minimize the damage from negative publicity and reviews.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. To give you a sense, here are the [current] Ahrefs DR scores for the following public relations oriented websites: PRWeek.com: 64. PRdaily.com: 63.

SEO 65

SEO Tools Engineering Web 65