Prohibition

AUGUST 25, 2023

This level of personalisation not only increases the effectiveness of marketing campaigns but also enhances the overall customer experience. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

MAY 6, 2020

For many marketers, the product, pricing and order pages are critical and indeed they are. But the About Us page is also important because that’s where more than half the respondents to a recent survey by KoMarketing, a social/content marketing firm, said they visit. Storytelling is always powerful.

Survey 88

Survey Storytelling Consumer Analysis 88

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. It was subjective. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Communications and PR professionals are experts at shaping narratives that resonate with the target audience, and when applied to video marketing, this skill can elevate your content to new heights.

Video 87

Video Publicity Marketing Analytics 87

Barokas

DECEMBER 19, 2019

Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent. According to the latest figures, it appears that the decline is picking up momentum.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Podcasts are great for the delivery of credible information and analysis, and storytelling. Content marketing will make your events better.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. 6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 11) Sales and marketing alignment.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. Chris Moritz of Lowe Campbell Ewald , recommends doing a “gap analysis” between the content that you have and the content that your audience needs.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Content and Inbound Marketing Blogs. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

JUNE 6, 2016

2: Situation Analysis. This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. When thinking about your goal, ask yourself: What do I hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

APRIL 12, 2016

You want the basic metrics, mostly to gauge overall temperature and health (what’s our hottest content, and are we growing?). But don’t drown in the metrics: get back to your own brain for analysis and critical thinking to identify and speak to topics that can really hit it out of the park. >> Related read: Content Marketing 2.0:

Pinterest 40

Pinterest Community Data Mobile 40

Contently - Strategy

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?

Strategy 70

Strategy SEO Analytics Content Marketing 70

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Effective storytelling improves valuations. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. What are your thoughts about user-generated content? For example, emojis and the use of emojis for targeted marketing. Conduct a gap analysis.

Case Study 85

Case Study Content Marketing Strategy Facebook 85