Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Wadds Inc.

NOVEMBER 30, 2023

The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed. The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

APRIL 27, 2021

It focuses on hot topics and trends, in-depth news analysis and opinion columns from industry experts. TechRepublic serves as the ultimate professional resource and community for members of the IT sector, from CEOs, to IT professionals and everyone whose job requires making decisions about technology. InfoSecurity Mag. TechRepublic.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” You can subscribe here.

Training 99

Training Trends Media Survey 99

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Shift Communications

OCTOBER 26, 2022

Performance Communications trades out watered-down objectives and general awareness strategies for hyper-targeted PR programming. PR planning is one of the best and most important times to evolve your current PR program into a Performance Communications program.

Communications 78

Communications Analysis Leadership SEO 78

Remote PR Jobs

SEPTEMBER 25, 2023

Beyond earned media, typical PR tactics build relationships, engage influencers, and even help change public perception and behavior. PR skills once used exclusively in media relations are easily transferred to social community management, influencer relations, and content marketing.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The 5th Annual JOTW Strategic Communications Survey for 2022 from Frank Strong. When asked, “Why?”

Survey 139

Survey Communications Measurement Internal 139

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 37% said, “‘feel good’” stories on how companies and communities are helping others. click image for higher resolution).

Study 173

Study Communications Survey Pitching 173

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Crisis Community 159

ImPRessions - Crenshaw Communications

JULY 22, 2019

Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. Both are true but they understate the expertise of each profession.

Report 97

Report Reputation Data Analysis 97

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). A thematic analysis was conducted of the two qualitative responses.

Corporate 135

Corporate Communications Public Affairs Resources 135

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. A good place to meet younger decision makers and social media influencers.

Radio 64

Radio Pinterest Television Government 64

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Journalism 185

Journalism Advertising Advertising SEO 185

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Agility PR Solutions

AUGUST 8, 2022

There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television. For those not in the media industry, getting […]. The post 3,2,1… Action!

Television 170

Television Community Industry Media 170

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Video Analysis. These include: Discovery AI-Based Insight Assistant.

Survey 155

Survey Software B2B Pitching 155

Newsfile

FEBRUARY 28, 2024

Measuring media coverage involves quantifying the impact and visibility of PR efforts. Key metrics include: Reach : The number of people exposed to a piece of media. Impressions : The total potential views of media content. Sentiment Analysis : Assessing whether coverage is positive, negative, or neutral. news articles).

Viral 52

Viral Crisis Communications SEO Reputation 52

Wadds Inc.

JUNE 6, 2022

It’s like reporting that numeracy is the most important skill for an accountant, or that analysis is a critical skill for a lawyer. Both are true but they understate the expertise of each profession.

Report 52

Report Reputation Data Analysis 52

Sword and the Script

AUGUST 23, 2022

Subscribers to both organizations were solicited to take the survey through mentions in the weekly newsletter, dedicated email requests and social media. Gini Dietrich and Karen Swim also solicited respondents from their respective communities at Spin Sucks and Solo PR Pro. Most are based in the U.S. (76%)

Survey 147

Survey Media Report Journalism 147

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. To get coverage or generate interest, your pitch needs to add value, be timely and you need to follow up properly.

Brand 155

Brand Branding Interviews Pitching 155

Critical Mention

NOVEMBER 13, 2019

Much of today’s communication happens on social media. Therefore, you should rely on a social tracking tool that offers real-time global access to premium social media content and sentiment analysis. Building internal connections to cultivate a collaborative community strengthens your organization as a whole.

Publicity 74

Publicity Employee Analysis Radio 74

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MAY 3, 2022

Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.

Publicity 112

Publicity Construction Corporate Study 112

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.]. Muck Rack makes a similar claim.

Technology 170

Technology Publicity Software Pitching 170

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Fostering communities of brand advocates/brand ambassadors. Competitor Analysis. Competitor Analysis.

Reputation 62

Reputation Brand Branding SEO 62

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Please keep reading for the full analysis. Progress is slow.

Government 103

Government Education Print Ethics 103

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Through the right analysis, the chaos yields considerable predictability and confidence for those navigating it. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Try our services. 48: Dr. Tim Furche.

Tools 100

Tools Survey Pitching Analytics 100

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52