Agility PR Solutions

DECEMBER 13, 2018

Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. The post The most important media relations skill for 2019? Neither of these are good […].

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Media Relations Media Resources Brand 142

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

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Tools Report Comparison Media 370

Agility PR Solutions

NOVEMBER 3, 2019

The post Media relations mentoring—it’s all on the record, all the time appeared first on Agility PR Solutions. In addition to helping a then-junior press guy (me) to stay “on-message,” it was a valuable reminder that you should act as if you are always on the record, because you are, […].

Media Relations 105

Media Relations Media Analysis Publicity 105

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously.

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Study Media Relations Media Measurement 138

Agility PR Solutions

DECEMBER 18, 2018

The post Media relations mentoring—6 common interview mistakes to avoid appeared first on Agility PR Solutions. Unlike marketing, where you have the ability to manage every aspect of the process, in PR there are a lot of variables over which you have no control. Those variables can lead to some […].

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Media Relations Interviews Media Publicity 102

Agility PR Solutions

JULY 17, 2018

The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. In most cases, a […].

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Media Relations Pitching Media How To 109

Onclusive

JULY 27, 2020

Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution. In the modern world of media relations, PR teams need the ability to see and manage an increasingly fragmented ecosystem of publications, journalists, and influencers.

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Enterprise Analytics Media Analysis 307

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It examines the impact of technology and specifically AI on public relations practice. In fact we’d welcome comments and challenges to the analysis.

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Analysis Technology Tools Exercises 60

Agility PR Solutions

MAY 20, 2019

The post Media relations mentoring—20 ways to improve your media game appeared first on Agility PR Solutions. When trained, they can be supremely effective in evaluating your sure-footed successes and your less-than-ideal slips. What follows are just a few examples of […].

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Media Relations Media Training Interviews 90

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 100

Media Relations Media Analysis Publicity 100

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling? Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

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Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

“There is a big opportunity for a tech company to emerge as a data layer for the PR industry, where you safely house everything from email analytics to media feedback data to sentiment analysis,” Chris observes. In other words, there’s room for a Salesforce or Lotame for the PR industry.

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Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

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Data-Driven PR Tools Training Data 212

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Why technology ROI matters.

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How To Software Media Analytics 397

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. This market analysis should also help you understand who your competitors target and what has worked for them. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences.

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Strategy Brand Branding SEO 102

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. Have you heard of Media Mix Modeling? Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors.

Media 221

Media Analysis Measurement Advertising 221

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

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Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success.

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SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Be Responsive.

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Agency Measurement Meeting Reputation 310

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

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Groups Technology Reputation Software 195

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

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Media Relations Measurement Media Analysis 40

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.

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Pitching Media Print Social Media 124

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio.

Agency 156

Agency Communications B2C Creativity 156

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

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Analytics Engineering System Software 347

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. How to set earned media objectives that are right for your brand. It’s no secret that analysis and insights are not only commonplace, but pretty much required in today’s business world.

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Brand Branding Media Measurement 370

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

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Training Trends Media Survey 94

Onclusive

MARCH 18, 2021

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it?

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Measurement Report Reputation Analysis 195

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. PRophet aims to move the analysis further upstream and tell you the chances a PR person has of landing a placement with a given pitch.

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Software Pitching Analysis Community 131

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Simple, but effective, strategies such as these can significantly improve media relations and monitoring.

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Pitching Software Construction Writing 298

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

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Media Fashion Television Radio 162

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

State of Ethics Codes in the PR Industry The London-based Institute of Business Ethics (IBE) released The State of Ethics Codes in the Public Relations Industry: A Global Analysis, including analyses of published ethics codes from 24 PR member associations based in a diverse range of nations and cultures on six continents worldwide.

Ethics 110

Ethics Industry Publicity Analysis 110

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

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Communications Analysis Leadership SEO 78

Onclusive

NOVEMBER 8, 2023

All of your team’s interactions with the media will be stored in one place – so you can easily track your efforts. This allows you to track and measure the performance of your team’s press and media relations work with ease. This helps you to analyse the impacts of related outreach.

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How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

All of your team’s interactions with the media will be stored in one place – so you can easily track your efforts. This allows you to track and measure the performance of your team’s press and media relations work with ease. This helps you to analyse the impacts of related outreach.

How To 195

How To Tools Analytics Reddit 195

Burrelles Fresh Ideas

DECEMBER 19, 2023

Influencers: Making the Case for User-Generated Content How Influencer Marketing Will Be Different (But Important as Ever) For Brands In 2023 When staying on top of BREAKING news is critical to your brand success… Find out how Burrelles helps brands and agencies with media monitoring and analysis.

Radio 105

Radio Analysis Agency Communications 105

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. This has application in a range of public relations situations from qualitative research to meeting summaries. More sophisticated text analysis is also possible.

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Publicity Wikipedia Marketing Training 98