Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. And between there I had a couple of years at an agency here in Knoxville. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. Think BIG about social platforms. 7 percent who rated print media as important and 54.

Mobile 156

Mobile Local Technology Trends 156

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I always want to represent brands that will positively reflect back onto my brand or agency.

Television 120

Television Travel Tourism Pitching 120

5W PR

MARCH 4, 2024

Super Bowl LVIII Was The Most-Watched Television Event In History – This year’s Super Bowl broke all previous records to become the most-watched TV event ever. Mob Wife Aesthetic – Social media buzz suggests that minimalist beauty has been dethroned, making way for the rise of channeling a “mob wife winter” aesthetic.

Fashion 60

Fashion Viral Trends Television 60

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. You have print, television, radio, AND online. Between startups, entrepreneurs, and real estate professionals, we are confident in saying we are your go-to PR agency. “Oh, I run ads, I don’t need PR.”. And we get it. And that means more reach!!

Real Estate 52

Real Estate Publicity Television Radio 52

5W PR

JANUARY 17, 2017

Mentions on Social Media–What are people saying about your brand? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. However, media impressions are not limited to television or print media.

Measurement 90

Measurement How To Television Analysis 90

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

Maxim Behar

NOVEMBER 23, 2020

Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Social media evaluation. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

How To 60

How To Media Analytics Television 60

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. We also expect to roll out some features that we believe our customers will appreciate and that, frankly, I expect will significantly shake up the media intelligence space.” . About Critical Mention.

Television 60

Television Radio Analytics Government 60

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage.

Radio 78

Radio How To Public Affairs Print 78

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

Media 60

Media Marketing Analytics Television 60

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. How have you adjusted to the rise of social media in PR in recent years?

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Aside from presenter errors, a lot can go wrong on live television. But Stone said she kept her card. How could everyone screw this up? The audio can go out.

Crisis 118

Crisis Sports Television Print 118

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. These are questions that enterprise marketers and their communications agencies have been asking for generations. Well, now they can.

Media 73

Media Measurement Enterprise Television 73

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”. “To

Report 40

Report Media Television Radio 40

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This includes print newspapers, digital news sites, television, and radio stations. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

MAY 21, 2016

This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. The post Fragments, Social Media & Channels; Unscripted Marketing Links appeared first on Sword and the Script. In his latest book, Content, Inc.,

Social Media 64

Social Media Marketing Media Content Marketing 64

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

These contacts can be a gold mine of information and access, particularly when it comes to cracking morning television or top-tier print publications. And when it comes to broadcast media, contributors often have greater flexibility to work in brand messages or feature products than actual network television employees.

Television 120

Television Interviews Engineering Tools 120

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Norton's Notes

JULY 17, 2014

and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. This really depresses me because they are not.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Waxing UnLyrical

JUNE 17, 2011

or, The Horror CrowdSourcing and Social Media has Unleashed on Madison Avenue. But back then, there was a air of confidence in the television world. Ad execs making $250k+, liquid lunches, million dollar parties, and the self-same ad agency execs being flown to Paris on a Concord for the French Open. They loved them.

Advertising 87

Advertising Advertising Travel Social Media 87

Sword and the Script

AUGUST 6, 2019

TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement. While the company has made several social media acquisitions over the last few years, Falcon.io

Marketing 63

Marketing Pitching Corporate Tools 63

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60