Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. 2) Marketing leaders add creative headcount and build in-house agencies.

Creativity 76

Creativity Study Survey Advertising 76

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. We need to know: how to write for the web. And it goes much further than the traditional PR skills of writing and research: Photography.

Communications 100

Communications Training Web Analytics 100

Contently - Strategy

APRIL 14, 2021

a search marketing agency. “Third parties have already begun using non-cookie technologies like Tracking Pixels, which provide many of the same features as cookies,” Shavell noted. Think of articles, videos, and infographics that either appeal to audience interests or address their problems. ” Clay said.

Privacy 96

Privacy Google Advertising Advertising 96

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. The media PR salary: $100,000. The median public relations salary in the U.S.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

FEBRUARY 29, 2020

A long time ago an agency owner called me into her office. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” These markets included technology, financial series, higher education and legal services, among others. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Marketing Agency. Want to learn Ann’s writing rules for PR? Co-CEO of V3 Broadsuite, a marketing agency specialising in the digital space. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Keep these practices to a minimum and when you DO write for someone else, make sure the post highly relevant to their audiences. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. With many struggling to manage content marketing, many brands hand over a majority of these responsibilities over to agencies, such as SEtalks , to handle the various aspects of digital marketing. People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Critical Mention

JANUARY 15, 2019

Samantha Rushford, the SEO expert at AssignmentGeek , says the most important thing here is to create attractive images and memes or make relevant industry charts and infographics: “Try to create evergreen content that has the potential to preserve credibility and stick around for a long time. Alexandra Reay. SCHEDULE A DEMO.

How To 60

How To SEO Mobile Google 60

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Avinash often writes in-depth pieces backed by research, and chock-full of strategic tips. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Need a mid-day break? a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Think of these images as more similar to in-depth types of writing. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Visuals : Traditionally, communicators have been trained in writing. Video, photos, infographics and the like are necessary in a mobile and digital world. Scott Monty.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. Write better headlines with the free analyzer tool, which delivers a score based on SEO value. Related read: How To Write More Clickable Headlines in 3 Easy Steps. Canva : Not a designer?

Tools 40

Tools Marketing Google eBook 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism.

Media 78

Media YouTube Transportation eBook 78

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” That led to a gig with an agency and eventually out on her own with a consulting business. MG: The technology. Even with all the technology and social media, etc.,

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. It was people at desks writing, researching, and sending out information. Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

FEBRUARY 23, 2015

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? Vice President, Marketing Technology. It’s a simple 3-step recipe: 1.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Vice President, Marketing Technology. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

AUGUST 5, 2015

A prominent Twin Cities technology company wanted our help in launching a blog that would distribute a stream of commentary about new state and federal regulations that affected hundreds of key clients. But who would be credited as the author of these posts? Bylined Bloggers Build Employee Retention.

Blogging 48

Blogging Employee Corporate Google 48

Stuart Bruce

JANUARY 26, 2015

The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write, on how national politicians should use Twitter. report is well worth reading as it makes lots of valuable recommendations on how democracy can be improved and enhanced by digital and social technology.

Twitter 60

Twitter Government Infographics Policies 60

MaccaPR

OCTOBER 26, 2015

Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.” Think of what you’re asking for,” Petersen writes in her post. Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48