Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement. Be smart about it.

Study 140

Study Media Relations Media Measurement 140

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Businesses anxious about the economy may opt to “pause” their PR program, to use my least favorite euphemism. What the data shows about marketing in a recession. Media relations results can lag activity by three months or more.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A strong business case is beneficial for everyone involved: It initiates the discussion about a potential PR investment.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

AUGUST 1, 2022

About one in three (34%) say budgets are up this year, but more (38%) say budgets will remain the same. About one-third (34%) indicated their organization has hiring plans. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%).

Survey 132

Survey Communications Measurement Internal 132

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. AirPR offers a media monitoring solution. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 108

Report Publicity Marketing Pitching 108

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement. .”

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

SEPTEMBER 19, 2022

About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”. Other interesting statistics: Social media is material. Internal communicators are striving to better inform employees – and improve engagement rates. 70% said “improving employee retention and engagement.”.

Survey 82

Survey Corporate Communications Financial 82

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. The media relations struggle.

Survey 122

Survey Communications Ethics Measurement 122

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 98

Creativity Study Ethics Publicity 98

Sword and the Script

JULY 13, 2021

Media relations is still difficult, political and social issues continue to add complexity to public communication and communicators are facing a plethora of priorities. social media, content, etc.). 23% said measurement / ROI. I just started in an ambitious company with 10,000 employees and a comms team of two.

Communications 166

Communications Survey Education Leadership 166

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Education 98

Cision

MAY 26, 2017

Once I determined that wasn’t a good fit, I thought about the things I really loved. After talking to her and learning a little more about the profession, I knew PR was for me. I’m naturally a more reserved person, but corporate America and agency life can both be cut throat. What is your secret to media relations success?

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? But we weren’t talking about that internally. It’s known as a European brand and we’re here in the U.S.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. neon lights. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. Federico’s Pizza Takes Out Loan to Pay Employees.

Media 111

Media Analytics Healthcare Crisis 111

PR in High Definition

JULY 24, 2019

Try to make sense of what you see and wonder about what makes the universe exist. You must research what people think about you, you must ask. Your reputation is not just about the brand, it’s about your people as well. Think about it, what’s Tesla without Musk or Facebook without Zuckerberg? Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 10) Growing challenges of media relations.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. If you’ve ever pitched broadcast media, you know it’s the producers that you need to reach, not the on-air talent.

Pitching 90

Pitching Report Software Survey 90

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. So what will they do about it? PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. 5 Media relations is our mainstay. PR = Media Relations.

Social Media 40

Social Media Media Measurement Survey 40

Shift Communications

JANUARY 12, 2018

Now we turn to the new year and think about impending industry evolutions and how to get ahead of them. From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 31, 2019

That’s about on track with the publishing tempo over the last few years. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Onclusive is developing new ways to measure PR including attribution. Onclusive has raised $21.4

Industry 87

Industry Media Technology Employee 87

Beyond PR

JANUARY 4, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. About Nick Bell.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. Keeping this brand voice list in your plan helps ensure that all communications are speaking about your brand in the same way – showing your customers consistency and reliability. Measurement. Liz Iannotti.

Company 60

Company Guidelines Crisis Measurement 60

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Ethical Voices

AUGUST 22, 2022

Why don’t you tell us a little bit more about yourself and your career? After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

AUGUST 17, 2019

.) – by BMV a digital agency in Boston. For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Is owned media trustworthy?

Study 61

Study Survey B2B Advertising 61

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. As a professional SEO agency , we love to issue client press releases, but run into the same problem you may have — not being able to come up with newsworthy topics.

SEO 42

SEO How To Software Resources 42

Sword and the Script

JUNE 30, 2020

For example, a recent survey by Ragan Communications found that about 50% of PR professionals say they are working more collaboratively with the C-Suite as a result of the Coronavirus pandemic. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level.

Report 119

Report Publicity Survey B2B 119