Shift Communications

NOVEMBER 24, 2014

How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 10, 2014

There are a few quick things you can easily find to amp up any content strategy. (PR PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.). It can inform, guide and drive your strategy if you know where to look. Google Analytics. If you have access to your Google Analytics account, you’re in luck!

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

FEBRUARY 20, 2019

Let’s explore what we can learn from these tools and how we can use them to inform our strategy. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Google News. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

OCTOBER 30, 2014

Vice President, Marketing Technology. The post Advanced analytics: position, velocity, and acceleration appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data Data-Driven PR Marketing Metrics Strategy Training' Christopher S.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? Don’t ask for reciprocity, just share them as part of your basic content distribution strategy. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

NOVEMBER 7, 2014

It ends on a note of keeping strategies aligned with finding people who show some similarities with the best customers you already have. Account Manager, Marketing Technology. Data-Driven PR Learning Marketing Metrics Review Think With Google' Chel Wolverton.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MARCH 3, 2015

As we enter this brave new world of next-gen marketing analytics, it will be even more important for marketing and PR pros to not only understand leading statistics, but be able to find the seams in the data, follow data sets to causality and truly become more strategic in the application of the tools and data we have available.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Vice President, Marketing Technology.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Are you ready for this level of technology? The clock is ticking.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Content is Key. Casey Egan.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

OCTOBER 7, 2015

This is what gets us into trouble and where we create strategies that will struggle. We need to be diligent and disciplined about data collection. Data is all around us. Almost everything we interact with is collecting some kind of data. Our phones, our computers, our watches, even our cars collect data about us.

Data 60

Data Technology Examples Course 60

Shift Communications

FEBRUARY 29, 2016

We’ve used Watson Analytics to prescribe social media engagement strategy based on users’ engagement habits. ” when you read about the emergence of a new technology, a new tool, a new idea. Vice President, Marketing Technology. What can you find a first-use for in your industry? Read and research every day.

Analytics 60

Analytics Google Technology System 60

Shift Communications

MARCH 12, 2018

However, all things being equal, branded non-negative searches are a far better way to determine how present we are in the minds of our audience than other traditional PR metrics ( especially impressions, which are worthless ). A final caveat is that branded non-negative search is the best metric for PR to measure today. Christopher S.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

FEBRUARY 17, 2016

Learn from your results then utilize these lessons to strengthen your strategy over and over again. Marketing Analyst, Marketing Technology. cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Compare it to previous months.

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JUNE 15, 2015

Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If you don’t see the needle move, then you can safely discount hashtags as a causal factor in social media engagement for your audience. Christopher S.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

DECEMBER 1, 2015

Vice President, Marketing Technology. cta] The post The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Speak humbly, but with insight. Christopher S. Disclosure: IBM Watson Analytics is a trademark of IBM.

Hotels 60

Hotels Analysis Analytics Data 60

Shift Communications

DECEMBER 16, 2015

This can come in handy when start to determine which part of your social strategy needs attention. Last but not least, want to get search engine data inside Google Analytics? The post 3 Google Analytics Issues to Correct for Better Data appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

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Mobile Examples Brand Branding 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85