5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing. and Epic Content Marketing. Based on the title of this post, you know how: Podcasts.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge.

B2B 60

B2B Blogging How To Media 60

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. According to Michael Brito, head of U.S. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MAY 1, 2018

Too much of what marketing does is focused on the short-term – stunts, tricks, and discounts – to influence the numbers at the expense of the long term. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

DECEMBER 16, 2017

Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies] were seeing increased spending in digital media, but decreased effectiveness; increasing costs, but decreasing sales lift.”.

B2B 87

B2B Media Survey Advertising 87

Flack's Revenge

DECEMBER 5, 2017

I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 3 Recommendations for B2B Marketing Budgets. I suggest thinking about distributing existing content elsewhere. 66% said newspapers.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

OCTOBER 25, 2016

Many digital savvy marketers will point out in lieu of such a question, a variety of web metrics are inherently available through tagged-links, analytics and marketing automation. That’s usually true, but it doesn’t provide a long view or historical reference. Any time marketing or PR interviews a customer for content.

Measurement 60

Measurement Marketing Web System 60

Sword and the Script

SEPTEMBER 19, 2017

He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. More recently, he’s served as the senior legal marketing strategist at LawLytics. Larry is my guest in this latest interview in the Off Script series. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR 20/20

FEBRUARY 7, 2023

Infographics are also easy to save and share, making them more accessible for buyers to reference again and again. Infographics and checklists Visual aids like infographics break down complex information into easily digestible pieces.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Management team interviews. Marketing analytics reports (automation software dashboards, social, SEO, website). Step 4: Build a marketing scorecard. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening. What PR agencies look for in resumes – that’s another post for another time… coming soon.

How To 48

How To Agency Writing Interviews 48

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5 I would never let my kids do that.”

Marketing 48

Marketing Advertising Advertising Agency 48

Sword and the Script

MAY 5, 2016

This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. We are practicing what we preach because this content marketing trend is not a fad. Content is talking.”. A Stage Set Early in Career.

Blogging 60

Blogging Content Marketing B2B Social Media 60

Buzzstream

MAY 2, 2024

To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. Journalists are getting laid off around the globe, yet more agencies and teams are turning to digital PR for answers.

Digital PR 62

Digital PR Report How To Pitching 62

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. Can your agency bring big ideas and execute? It probably does.

Media 102

Media B2B Groups Conference 102

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues.

Publicity 41

Publicity Agency Study Mobile 41

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Journalistics

JULY 3, 2013

If your organization has expanded its communication channels like most, an editorial calendar is a great way to plan all the content you will produce throughout the year – and to think through how to repurpose content across multiple channels to get more out of your efforts. I’m not a big fan of multiple calendars. What do you think?

How To 52

How To Pinterest Resources Writing 52

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111