Contently - Strategy
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. What stands out is how poorly the “preventive-focused” companies fared in comparison to others. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes.
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Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.
Sword and the Script
AUGUST 29, 2020
According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? More than half, 503, work on the agency side, while 334 reported being in-house.
PR in High Definition
AUGUST 21, 2018
And it often makes me think that choosing an agency and running a pitch process can be a bit like a game of tennis. In the same way, picking the right longlist and shortlist of agencies is important – and if you haven’t played before, get a coach. In short, sweaty and exhausting but thoroughly rewarding when it’s done right.
Sword and the Script
JULY 20, 2021
Comparisons between solution types. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Customer case studies, testimonials and reviews. Pricing information.
Sword and the Script
APRIL 2, 2019
It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.
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