Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. CISOs turn to comms pros for comms help.

Marketing 190

Marketing Content Marketing Data Social Media 190

Konnect Agency

JANUARY 19, 2021

Now, you can really encourage action because you have enough data about your target customer as they’ve worked their way down the funnel to be able to reach them through advertising, promotions and other actions measured by total conversions and return on ad spend (ROAS). Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

JANUARY 6, 2016

Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. The main thing to emphasize is measurement. If you don’t choose what you want to measure, you won’t see results. What are your goals? A Brand That Dominates on Tumblr.

Brand 60

Brand Branding Comparison Social Media 60

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. When Does a Brand Need Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Mark as read Approve comment Im not sure I understand you correctly, but I *think* youre talking about the impact on the agency?

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. 17% more likely to be expanding beyond traditional agency partners.”. “18% Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78