Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

APRIL 4, 2017

SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. Product/service comparison: 39%. Agencies comprised just about one-fifth of respondents. Live events: 49%. Content marketing: 51%. PPC/display ads: 20%. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. 19) The market size for PR tech and martech.

Marketing 78

Marketing Publicity Survey Study 78