Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. Backlinks Tracking backlinks is highly important for SEO purposes as it measures the number of external websites linking back to your brand’s website.

Measurement 195

Measurement Analysis Reputation SEO 195

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? About the study.

Media Relations 98

Media Relations Report Industry SEO 98

The Resolution Blog

FEBRUARY 11, 2019

It’s an essential day-to-day metric for Search marketing teams to watch the strength of their owned websites grow in comparison to competitor sites. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage.

Comparison 120

Comparison Engineering SEO Google 120

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend. The results surprised me.

SEO 100

SEO Comparison Content Marketing Trends 100

Sword and the Script

JULY 20, 2021

Comparisons between solution types. From a technical standpoint, use an SEO tool like SEMrush to audit the backend of your website and flag issues for free. Don’t overthink it—a simple website with a few pages (with optimum SEO) is all you need to get started. Customer case studies, testimonials and reviews. Pricing information.

B2B 172

B2B Company Marketing SEO 172

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. Video is never, ever going away.

YouTube 136

YouTube Training Video Survey 136

The Resolution Blog

JUNE 25, 2015

As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time. Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Shift Communications

MARCH 16, 2015

Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. To this day, sites that tried to game SEO with press releases are still cleaning up the mess , paying consultants now to remove or disavow old press releases.

Google 60

Google SEO Web Comparison 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

Prohibition

JANUARY 31, 2023

This allows you to benchmark where you are as a brand in comparison. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. This will allow you to consider the topics and trends that you jump on for your next PR campaign.

How To 62

How To Analysis Comparison B2C 62

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. 30–39: That’s good and will pass on SEO benefit to your client’s content 40–59: A strong site (see above) 60–80: A very strong site 81–100: Awesome! 20–29: Pretty average (see above.)

Google 120

Google Analysis Comparison Data 120

PR in High Definition

AUGUST 21, 2018

And sometimes you’ve won or lost before you even get on the court; the wrong choice of opponent (or wrong shortlist of agencies) or playing on clay when you’re used to grass – inviting an SEO agency when you need a social media firm – can cause you no end of headaches for the rest of the contract period.

Agency 48

Agency Pitching SEO Comparison 48

Sword and the Script

JUNE 7, 2022

SEOs want links and PR is the function that can legitimately earn high-value backlinks. There’s no mention of salary comparisons, which is a long-standing issue in PR. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. It also found “61% of our staff have said they have had average or worse mental health.”.

Software 85

Software Internal International Pitching 85

Buzzstream

AUGUST 29, 2018

There’s no doubting that links are a staple of any SEO diet. If you want to read more about how these metrics are calculated, you can check out this comparison on the BuzzStream blog. However, I want to pose a question many people may not be asking themselves – do you need links? The key part of this question is you.

Comparison 113

Comparison Data Analytics Tools 113

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. The tool uses search data from Google and other search engines to create visualizations of the questions, prepositions, and comparisons related to a particular keyword or phrase.

Tools 70

Tools Measurement Strategy Analytics 70

Buzzstream

MAY 12, 2020

They have thought about how the crisis, and the move to remote work, can benefit their business – via influencer marketing , newsjacking , and an renewed focus on using video in SEO – rather than seeing the pandemic as merely a test of survival. . There are plenty available, and many sites carry comparisons of them.

Strategy 102

Strategy Employee System Tools 102

Sword and the Script

JANUARY 12, 2021

Do press release distribution services have SEO value? Again, that comparison post I link to above is instructive. But remember, I worked for one of these vendors once, and I can share that some data our product manager turned up showed releases with multimedia can get as much as 30-seconds more of time-on-page.

Financial 88

Financial Video Survey Google 88

Waxing UnLyrical

NOVEMBER 28, 2010

What is the best SEO secret you know? Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. I liked the way James summarized a discussion on Quora around SEO secrets ; I think the full discussion is worth you checking it out as well. I thought this was a good primer.

SEO 42

SEO Measurement Blogging Facebook 42

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. To place this in context, the largest law firm in the U.S.

Agency 92

Agency Trends Marketing Survey 92

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. Now, it’s time to see the ‘value’ of these links from an SEO perspective. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 5, 2023

Does the site have certain SEO authority metrics, like a Domain Authority above 30? Does the site sell paid links, link to a number of irrelevant sites, link to bad neighborhoods, or participate in other questionable SEO practices? Not bad, right?

Resources 103

Resources Analysis Infographics Examples 103

Buzzstream

DECEMBER 5, 2023

Does the site have certain SEO authority metrics, like a Domain Authority above 30? Does the site sell paid links, link to a number of irrelevant sites, link to bad neighborhoods, or participate in other questionable SEO practices? Not bad, right?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Does the site have certain SEO authority metrics, like a Domain Authority above 30? Does the site sell paid links, link to a number of irrelevant sites, link to bad neighborhoods, or participate in other questionable SEO practices? Not bad, right?

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

APRIL 4, 2017

SEO and content go hand-in-hand because traffic from organic search – people searching for answers to questions – is the largest source for many businesses. Product/service comparison: 39%. The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Live events: 49%. Content marketing: 51%. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. AI-enhanced writing platforms like Grammerly and Wordtune seem dated in comparison to ChatGPT, which generates high-quality written materials quickly and accurately. David Berkowitz , Founder, Serial Marketers. AI writes the editorial calendars.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

JANUARY 6, 2016

Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. But that performance paled in comparison to the one on Tumblr, where the content was reblogged and liked a whopping 10,931 times!

Brand 60

Brand Branding Comparison Social Media 60

Konnect Agency

JANUARY 19, 2021

Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. If I don’t, I will take great pleasure in trashing your email. Consider yourself warned.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO. 19) The market size for PR tech and martech.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention. Gartner says about one-third of the CMO budget goes to marketing technology.

Software 100

Software Reddit Marketing Survey 100

ISEBOX

SEPTEMBER 29, 2016

The numbers literally tanked in comparison with the fifth through tenth campaign. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION). But then, on the fifth campaign through the tenth, they stopped using those infographics and instead were using pie charts as their hero image.

Infographics 70

Infographics Comparison Energy Video 70