Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

JUNE 12, 2019

As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. For PR tips on successful media training , see our earlier post. For tips on maintaining media relationships under pressure , see our earlier post. “A

Media Training 256

Media Training Training Agency Crisis 256

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. To be successful, there are some key things to keep in mind from the start of a PR agency relationship. Focus the team’s time. Streamline tools.

Agency 149

Agency Tools Technology Media Training 149

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. So, we talked with someone here who used to work at a pay-for-placement agency and did a little research.

System 220

System Agency Media Training Reputation 220

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. My first assignment was assistant product manager on Becel Margarine , a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Understand How Different Publications Engage Different Audiences. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. In short order, it was followed a barrage of requests from media asking to use the footage. In short order, it was followed a barrage of requests from media asking to use the footage. Take a quick test.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Or they may divulge information not intended to be public. Follow up .

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Regular “touch-base” calls are a PR agency staple. A PR agency is typically brought on to do more than secure media coverage. A client might not know that we had a full team discussion about media strategy or messaging, but if they weren’t part of it, they should. Go beyond tactics. Troubleshoot. Add value .

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Plan for technical glitches in the virtual world.

Interviews 268

Interviews Media Construction Report 268

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. Referring to other media interviews. Being unprepared .

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Insufficient communication. Effective communications needs a mix of “rich” and “lean.” Misguided media relations strategy.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

JULY 25, 2018

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. Schnatter stepped away from the company and apologized, yet even as he did so, he insisted that the agency team had coerced him to utter the word. (He They’re also instructive. He’s the client.

Media Training 120

Media Training Agency Reputation Instagram 120

Landis PR

FEBRUARY 12, 2024

How can you newsjack to support your strategic communications program? Have they been media trained? Make sure they’re available and have three good key messages to communicate. Make sure they’re available and have three good key messages to communicate. If you don’t have the bona fides to weigh in…don’t.

Tools 64

Tools Case Study Media Training Local 64

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. It’s not enough to research the agency you’re applying to – that’s your baseline. And, the need for qualified PR people has never been greater.

Training 159

Training Pitching Writing Video 159

Reputation Us

JANUARY 13, 2016

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue.

Communications 60

Communications Crisis Reputation Local 60

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. There is a 31% drop in the use of expert blogs (21%).

Training 119

Training Digital PR Media Training Education 119

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

ImPRessions - Crenshaw Communications

JULY 19, 2018

He’s now blaming the marketing agency involved in a media training session for goading him into uttering a racist word. A deeper look into Papa John’s reveals a company that in the words of one former employee, is a “public company operated like it is privately owned.”

Leadership 136

Leadership Media Training Employee Travel 136

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. Beyond generating brand visibility, what do you want your PR coverage to communicate? But it’s often simply because the company is unprepared for the opportunity.

Media 199

Media Interviews YouTube Hotels 199

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Monitor the media environment.

Resources 214

Resources Pitching Television Radio 214

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Training Viral 52

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. Take this week’s solar eclipse, for example.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now. You will always find people who are helping.’”. Remember, we’re all in this together.

Skype 206

Skype How To Crisis Pitching 206

PRSay

AUGUST 17, 2020

In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. 25 with UCLA Executive Director of Communications Judy Fortin and New York Times reporter Anahad O’Connor. Use compassion.

Media Relations 158

Media Relations Journalism Media Survey 158

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

FEBRUARY 20, 2020

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. For veteran communicators, it can seem that embargoes have been around the profession almost as long as the monarchy.

Radio 198

Radio Tools Journalism Interviews 198