Prohibition

OCTOBER 14, 2021

In the month that saw us land ourselves in PROLIFIC NORTH’S TOP 50 PR AGENCIES (shall we say it louder for the people in the back?), The show was a great opportunity for mattress and bed companies to showcase their products to potential retailers and wholesalers, including Sealy’s new range!

Print 62

Print Film Retail Travel 62

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Reputation Us

FEBRUARY 3, 2016

We recently connected with Matt Purvis, the brains behind Purvis Management , a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect the desired brand image.

Brand 60

Brand Branding Airlines Retail 60

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. It’s no wonder organizations and brands of every kind are investing serious creative capital in Snapchat to broaden their PR reach and supplement traditional media programs.

Creativity 120

Creativity Social Media Retail Print 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: .

Pitching 98

Pitching Consumer How To Media Relations 98

Shift Communications

APRIL 27, 2018

It was all there in print – and if Jennifer Connelly was using it, I should be too! I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement.

Television 68

Television Consumer Retail Community 68

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A blog is huge from a brand perspective, yet we neglected it at first and I regret that.

SEO 98

SEO Interviews Blogging Engineering 98

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. It shouldn’t surprise us that brands have attempted to cash in on the offence economy. Despite the complaints and some expression of regret the discount retailer racked up its most successful trading since 1990.

Print 60

Print Viral Film Construction 60

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. But, these three people did.

Apparel 106

Apparel Public Affairs Training Corporate 106

The Hoffman Agency

FEBRUARY 28, 2020

It’s hard to imagine — given its ubiquity across retail and bedroom shelves alike — that just 15 years ago LEGO was on the verge of bankruptcy. When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result.

Retail 36

Retail Print Financial Examples 36

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

APRIL 13, 2015

Why: “Smart brands have realized that socially savvy women can create compelling stories and content about their products and services, and that they have an interested audience,” said Aliza Freud as she talked about why more brands see women as influencers and more with Cynopsis in the summer of 2014.

Web 40

Web Retail Twitter Print 40

NewsWhip

APRIL 28, 2021

The effect of brands helping during the Covid-19 pandemic. She brings specialisms in social media, data and digital integration to the agency, and sits across H+K’s sector teams to support the continuous evolution of communications. Kirsty: So my career has always been in PR agencies from day one. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. It gives travelers a taste of the airline’s brand values, while engaging with customers in a creative way. Bring Your Content Into Real Life.

Marketing 48

Marketing Social Media Video Mobile 48

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73