Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Consumer 243

Consumer Brand Branding How To 243

PRSay

FEBRUARY 2, 2024

In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Improved measurements prove PR’s business impact.

Trends 183

Trends B2C Video Measurement 183

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences.

Technology 100

Technology Publicity Pitching Trade Shows 100

5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These brands face a challenge competing with Amazon Pharmacy and other big companies. However, there are a few strategies companies can use to be of greater value to consumers. This allows patients to access healthcare professionals from home.

Healthcare 88

Healthcare Brand Branding Customer Service 88

5W PR

NOVEMBER 2, 2022

As digital natives, they can command technology. They are loyal to brands that they like and they tend to make up their own minds. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful. The content and the message of a brand have to be real.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Trust in brands has always been important and will be even more critical in the future. Others may not.

Consumer 97

Consumer Survey Retail Software 97

Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

5W PR

MARCH 26, 2020

Cannabis and CBD technology products have been on the rise in recent years, with many consumers using them daily thanks to CBD’s potential to provide medical and therapeutic benefits. To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

Technology 88

Technology Industry Consumer Brand 88

5W PR

MARCH 1, 2022

While companies are trying to find new ways to engage with their audiences in virtual spaces, such as in the metaverse, they should take note that many consumers have uncertain and vague opinions about the metaverse. Association with Facebook. NFTs and Ads.

Brand 97

Brand Branding Real Estate Consumer 97

Konnect Agency

AUGUST 17, 2023

Whether owning a small business or launching a large venture, valuable branding insights can be drawn from successful global corporations that can help shape impactful marketing initiatives. Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies.

Brand 52

Brand Branding Automotive Retail 52

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Agility PR Solutions

FEBRUARY 4, 2019

With so much of today’s technology designed to make lives easier, time is more fleeting than ever. A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax.

Study 80

Study Consumer Brand Branding 80

5W PR

JANUARY 10, 2020

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. ONEHOPE Wine is on a mission to inspire consumers to indulge while doing good. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons.

Agency 189

Agency Creativity Internal International 189

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Taking place Jan. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

5W PR

MARCH 19, 2024

Technologies like light therapy (LED), micro-needling, micro-currents, and facial rollers are gaining traction for their diverse applications, ranging from anti-aging solutions to addressing skin ailments such as acne and rosacea. Social media platforms, particularly TikTok Shop, are driving product discovery in this burgeoning category.

Trends 88

Trends Consumer Conference Technology 88

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Digital technologies have disrupted both journalism and PR, in ways that often help us work together.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. To connect physical and digital shopping, retailers will invest in advanced technology. This shift allows brands to better understand and respond to consumer preferences.

Retail 78

Retail Trends Policies Consumer 78

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Agility PR Solutions

MAY 13, 2020

The technology & telecommunications industry, which has historically performed well in developing brand intimacy with consumers, has become increasingly important in the daily lives of people across the country during the COVID-19 pandemic, according to new research from marketing intimacy agency MBLM.

Telecommunications 78

Telecommunications Industry Brand Branding 78

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Is it possible health and wellness brands are missing the mark on messaging to this generation? Liquid I.V., is sure to reach their many audiences. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

5W PR

JULY 7, 2023

It’s been driven by advancements in technology and the changing needs of consumers. While early iterations of beauty technology can be traced back to various painting and Photoshop apps on computers, the real breakthrough came with the introduction of AR and AI technologies.

Trends 78

Trends Technology Consumer Video 78