Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

Agency 157

Agency How To Consumer Tools 157

5W PR

SEPTEMBER 13, 2023

In today’s fast-paced digital landscape, effective brand awareness campaigns require a strategic integration of various digital media channels. With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience.

Brand 78

Brand Branding Media Resources 78

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant.

Reputation 397

Reputation Blogging Agency Consumer 397

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

5W PR

OCTOBER 6, 2023

The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. Tailored solutions Direct consumer input provides a clear roadmap for tailoring products to meet specific customer needs.

Consumer 88

Consumer Strategy Case Study Survey 88

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

Agility PR Solutions

JUNE 27, 2022

With consumers seeking respite following two unprecedented years of a global pandemic, the media & entertainment industry topped the Brand Intimacy 2022 Study, the largest study of brands based on emotions from marketing intimacy agency MBLM, now in its 12th year. appeared first on Agility PR Solutions.

Industry 86

Industry Report Brand Branding 86

Mediagraphix PR

JANUARY 16, 2023

With the emergence of social media and other digital platforms, it has become easier than ever to market a jewellery brand online. Digitization has made it important for jewellery brands to stay relevant and in front of consumers’ minds.

Agency 52

Agency Brand Branding Consumer 52

PRSay

AUGUST 30, 2023

Consumers were amused by promotions such as Burger King’s Barbie burger with pink sauce, and the Barbies and Kens who started popping up on the Bumble dating app. The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. Choose cross-promotions carefully.

Brand 131

Brand Branding Film Insurance 131

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78

Travel Consumer Strategy Tourism 78

Konnect Agency

MAY 11, 2023

Unlocking the secrets of Gen Z’s social media prowess is akin to discovering a treasure trove in the digital realm. With smartphones, social media platforms, and unfettered access to information as their daily companions, Gen Z has become synonymous with connectivity and unwavering social awareness.

Social Media 52

Social Media Agency Media Mobile 52

Prohibition

AUGUST 24, 2023

The food industry faces numerous challenges – brand awareness, customer retention and most importantly food safety. This is where food PR agencies play a crucial role in helping businesses navigate through such challenges and address food safety concerns effectively.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

5W PR

NOVEMBER 2, 2022

They are loyal to brands that they like and they tend to make up their own minds. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. An authentic brand is one that is relatable and truthful.

Consumer 78

Consumer Print Social Media Advertising 78

5W PR

OCTOBER 9, 2023

In today’s interconnected world, cosmetics brands have unprecedented opportunities to expand their reach beyond their domestic markets. However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes.

Strategy 78

Strategy Brand Branding How To 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

5W PR

NOVEMBER 7, 2022

It is about overall trust in a brand and how likely a customer is going to repeatedly spend money on the products and services of a brand. If a customer can depend on a brand, they will return to it. This program rewards customers whenever they spend money on the products of the brand. Increase responsiveness.

Consumer 88

Consumer Customer Service Social Media Brand 88

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. In B2C social media, you see a lot of product and brand-oriented calls to action.

B2B 150

B2B Social Media Consumer B2C 150

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Health advice Brands sometimes offer health advice or tips related to their products.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

So how can a brand create engaging and lasting content to stand out in today’s crowded landscape? That’s where working with a creative agency comes in. Working With A Creative Agency. Having a creative agency assisting your marketing team can lead to greater visibility, engagement, and sales.

Creativity 52

Creativity Agency Brand Branding 52

5W PR

OCTOBER 25, 2023

In today’s digital age, social media platforms play a pivotal role in shaping consumer behavior and influencing trends. For lifestyle brands looking to connect with this demographic and stay relevant in a rapidly changing world, following TikTok trends isn’t just a choice but a necessity.

Trends 78

Trends Brand Branding Viral 78

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Credibility and trust Well-liked and respected celebrities can lend credibility to a brand.

Brand 78

Brand Branding Product Launch Sports 78

Konnect Agency

OCTOBER 7, 2021

Time Spent on Social Media continues to Grow. Social media has become such an integral part of our lives and we’re willing to bet that your customer is active on most of the popular platforms. A recent study by Statista showed that typically social media users browsed their social channels for an average of 145 minutes per day in 2020.

Social Media 59

Social Media Agency Media Community 59

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. This artful practice goes beyond products and services, aiming to create a lasting emotional connection with consumers.

Storytelling 78

Storytelling Brand Branding Consumer 78

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. Brands need to stand out and connect with their target audience to succeed. Importance of brand positioning Brand positioning is the art of crafting a distinct and compelling identity for a food and beverage brand within the minds of consumers.

Brand 78

Brand Branding Marketing Ethics 78

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Understanding the audience Before starting to brainstorm ideas, brands need a clear understanding of the target audience.

Brand 78

Brand Branding How To Advertising 78

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual.

Social Media 344

Social Media Media B2B Leadership 344

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78