Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Small change, big impact.”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Also see: How to Get the B2B Marketing Persona Right [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

JANUARY 14, 2017

And that’s why messaging is the theme for this week’s Unscripted Marketing links [UML]. 1) B2B Messaging: Add More Insight and Less Product. In a world where every company is a self-proclaimed “leading provider” saying your product is #1 is not a winning marketing or sales strategy. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

JANUARY 3, 2019

The 80/20 Rule: Why You Need to Spend More Time on Content Amplification. At our agency, we live by the 80/20 rule when it comes to content: spend 80% of your time on promotion and 20% on creation. This post includes nine quick ways to amplify your existing content. See what our team took away from the event.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. In a word, content. Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients.

Agency 40

Agency Real Estate Film Video 40

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital Marketing Agency. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Everything from age to marital status find place of pride, even in B2B personas that have nothing to do with personal demographics of the decision makers. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions.

Examples 52

Examples eBook Infographics Analytics 52

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening. What PR agencies look for in resumes – that’s another post for another time… coming soon.

How To 48

How To Agency Writing Interviews 48

The Hoffman Agency

DECEMBER 7, 2017

In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. Coincidentally, about two weeks after my presentation, Jason Cao, our general manager of Hoffman China visited the U.S. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Local Case Study 28

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Update your workflow.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. Since the release was distributed on Monday, ‘at least half a dozen outlets’ have reached out to the restaurant chain to ask if the statement was real, said Scott Moody, account supervisor at Denny’s agency partner EP+Co.”.

Creativity 60

Creativity Infographics B2B Corporate 60

Sword and the Script

DECEMBER 18, 2018

That led to a gig with an agency and eventually out on her own with a consulting business. Today she works primarily with small and medium B2B clients and some nonprofits. What I see is how social media and content marketing have grown up out of PR functions. We joked about it!

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

MaccaPR

JULY 23, 2014

Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. For example, to ensure high-quality content, Facebook stipulates advertisers share photos with no more than 20 percent text in the ad''s image. Be snackable. Consumers love short and punchy.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60