Agility PR Solutions

JULY 14, 2021

It’s clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels.

B2B 78

B2B Marketing Content Marketing Agency 78

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet.

B2B 172

B2B Company Marketing SEO 172

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. This boxes your approach to content marketing into a corner and removes options. >>> Related: Why Content Marketing and Public Relations Need Each Other.

Content Marketing 122

Content Marketing Marketing How To Leadership 122

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. First, B2B companies spend roughly $150 for every email they collect. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote.

SEO 130

SEO Content Marketing Marketing Software 130

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Upgrade your content marketing strategy.

B2B 61

B2B Creativity Content Marketing Measurement 61

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 3) Perseverance.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Sword and the Script

OCTOBER 3, 2020

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent. Give our services a try.

Trade Shows 105

Trade Shows B2B Marketing Conference 105

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? We’d love to hear from you…. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. More than a proactive partner: an extension of your marketing and PR team.

B2B 105

B2B Leadership Marketing Blogging 105

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Gay Flashman has answers in her new book.

B2B 88

B2B Journalism Case Study Storytelling 88

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. There is nothing wrong with any of this, but is not content marketing. Can your agency bring big ideas and execute on them?

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

DECEMBER 6, 2016

Whatever your process is for sharing content on the web, content that’s been effectively repurposed provides the opportunity to run through the process again. Most B2B marketing organizations don’t do this enough. Research shows more than half of all B2B content goes unused. Others are good at earned media.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. By working together with other guest bloggers on content creation and helping each other get mentioned, we’re building useful, long-term relationships. Since we’re looking for long-term co-marketing opportunities we also check if the influencer we want to target has the same focus as us.

Content Marketing 134

Content Marketing Marketing How To Resources 134

The Hoffman Agency

MARCH 14, 2023

I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. I’m a living example that finding a path that fits our niche can be tough – I graduated from university with a degree in Accounting and Finance and moved through five completely different roles before I settled into my PR career at the agency.

B2B 36

B2B Agency Construction Banking 36

The Hoffman Agency

MARCH 14, 2023

I’ve been at the Hoffman Agency for just over a year now, and what a year it’s been. I’m a living example that finding a path that fits our niche can be tough – I graduated from university with a degree in Accounting and Finance and moved through five completely different roles before I settled into my PR career at the agency.

B2B 36

B2B Agency Construction Banking 36

Sword and the Script

JULY 3, 2018

Looking for a content marketing agency partner that can both. Opt-in advertising sounds to me like it falls somewhere between content marketing and product placement. His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Give our services a try.

Study 78

Study B2B Marketing Survey 78

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 51% say finding leads that convert.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 1) Creating Quality Content Starts with Why.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 64

B2B Creativity Film Trade Shows 64

Sword and the Script

MAY 21, 2019

That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. BH: We’re all consumers.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. 1) Marketers anticipate budget growth.

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60