Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? Extending the ROI to other teams. The answer is yes!

How To 397

How To Software Media Analytics 397

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Google Creativity Publicity 141

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Again, without violating any non-disclosure agreements, look at the big picture in the world of marketing technology.

Analytics 143

Analytics Google Data Technology 143

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 123

Technology Publicity Software Print 123

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

Shift Communications

AUGUST 28, 2017

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Wadds Inc.

AUGUST 14, 2023

However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar? As a result PE are involved in over 50% of agency deals on average.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. There are several reasons why one business would acquire another. Did you know?

Company 152

Company Tools Technology Software 152

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? Lisa Zanchi.

eBook 104

eBook Analytics Data Software 104

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Is your company ready? As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade.

Agency 84

Agency Enterprise Technology Analytics 84

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

SEPTEMBER 3, 2019

To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. And now, here’s this month’s PR technology summary…. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Do you know what’s going on outside of your company? Ghost of Analytics Future – Watson. Angie Goldman.

Analytics 60

Analytics Google Trends Content Marketing 60

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

5W PR

MARCH 26, 2024

Before a company can start crafting its message, knowing the audience inside out is crucial. Explore industry magazines, make the company’s presence felt at relevant conferences, and put platforms like LinkedIn to good use to pinpoint the movers and shakers in the company’s market.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all.

Technology 65

Technology Marketing Tools Google 65

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Yes other PR peeps, I said it – analytics. How to measure the impact of our work?

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Perhaps it’s our agency’s data. The Google Analytics Demo Account solves these problems for us.

Analytics 0

Analytics Google Data-Driven PR Training 0

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 101

Interviews Publicity Technology Social Media 101

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. This week, Eliot and I sat down to discuss the importance of analytics in PR, the necessity of partnerships and collaboration and approaching work with a solution orientation in order to find success.

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. We agree on the qualitative outputs of public relations: Increased awareness of your company and its products/services. said Will Pryor, Sr.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Shift Communications

SEPTEMBER 14, 2015

In the future, we may have access to inexpensive fMRI technology to do so, but that day has not yet arrived. In Google Analytics, three metrics hint at understanding. Vice President, Marketing Technology. Site search usage. How often is site search used? Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. The first step is ensuring that a client has Google Analytics set up – if not, that’s another conversation entirely. Once you receive the analytics access email from Google it’s time to start exploring.

Analytics 60

Analytics Google Data Tools 60

Shift Communications

AUGUST 19, 2016

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. It still blows my mind that there are so many technologies that our clients develop. Alexa Karkar.

Technology 60

Technology Nonprofit Big Data Pitching 60

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics.

Analytics 60

Analytics Google How To System 60

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. >>> Can your agency bring big ideas and execute? The database indicates the company has raised $47 million (including debt) in five rounds from four investors. But what’s older is still news.

Internal 147

Internal International Tools Software 147

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! Just two short months after being named a Top Advertising and Marketing Agency by Clutch , our reputation continues to grow. We’re back at it!

Agency 40

Agency Consumer Media Software 40