Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3
Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.
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