Shift Communications

JULY 10, 2017

Sometimes, that’s the media side, reaching influential journalists and publishers. When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. What do they do, what media do they read? Public Relations Channels to the C-Suite. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Cision

MAY 12, 2017

They also invested too heavily in paid media vs. earned/owned. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Unsurprisingly this blew up on social media gaining over 14,000 likes and multiple responses highlighting disappointment in the brand and saying how it defeats the point of holding a competition for NHS workers.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Unsurprisingly this blew up on social media gaining over 14,000 likes and multiple responses highlighting disappointment in the brand and saying how it defeats the point of holding a competition for NHS workers.

Crisis 62

Crisis Government Social Media Reputation 62

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Being closed and defensive is toxic to restoring trust. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

Sword and the Script

MAY 14, 2019

This is because Onclusive takes broader crawl of the web, which matters to PR because the media landscape has fragmented. This is the basis of the company’s 2018 Global Media Report which I summarized here. Research shows that referral traffic from earned media outperforms other sources of traffic by quality factors.

Case Study 118

Case Study Software Data Web 118

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. That’s my takeaway from reading the answers provided below.

Internal 72

Internal International Interviews Trends 72

Beyond PR

MAY 12, 2017

They also invested too heavily in paid media vs. earned/owned. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Contact us today!

Google 64

Google Digital PR Mobile SEO 64

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. However, it also comes with a distinct drawback.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

MARCH 22, 2018

For a somewhat more informative take, check out our wisdom for tech startup s to determine the best time to bring on a PR agency. Olivia has been called to media-train politicians and everyday citizens for their “15 minutes” – something that seems to happen with frequency in the real world. The glamorous D.C.

Airlines 170

Airlines Local Film Media Training 170

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. And then after that, I really did a variety for the first part of my career of corporate and agency. I think that ethics and reputation are all we have. I had it for about 15 years. They’re not evil.

Ethics 52

Ethics Strategy Real Estate Local 52

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media. cta] The post The Cost of a PR Disaster appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Airlines 87

Airlines Financial Film Viral 87

The Hoffman Agency

AUGUST 29, 2019

PR is a very collaborative industry, and when working at an agency, you almost never make a move or recommendation without consulting your teammates. PR professionals are constantly tasked with creating new and fresh ideas for pitches, bylines, social media content and more. Another key to collaboration is perception. Scenario #4.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 25, 2017

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees. That nothing they say will hurt their and the brand’s reputation.

Employee 129

Employee Brand Branding Policies 129