PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What is trending online? When you can pitch yourself as an expert on a topic that is trending online. I did this video about TikTok. So make sure you like the video.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But what’s trending in the news?

Pitching 130

Pitching Video YouTube Viral 130

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. The end product is a commercial spot or online video. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge.

Advertising 92

Advertising Advertising Viral YouTube 92

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

Buchanan PR

JANUARY 8, 2024

Martha Stewart’s “DIY January” with Tito’s To kick off 2023, Tito’s Handmade Vodka capitalized on the annual “Dry January” trend, a popular challenge where participants aim to avoid drinking alcohol for the entire first month of the year. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

Marketing 52

Marketing Viral Trends Consumer 52

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Child influencers are reshaping digital marketing.

Brand 82

Brand Branding Marketing Ethics 82

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. While his video had more than 30 million views, only 1.3 Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. For a PR view into video CEO apologies , see this earlier post.}

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social? What is Organic Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

Brand 52

Brand Branding Publicity Training 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. The campaign was all about creating new drinks, sharing photos, tweets, posts, and videos and generally pouring on the word-of-mouth love for the brand. Get over it.

Education 120

Education Leadership Viral Consumer 120

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Sure it’s a proven method for connecting with your audience around popular events and trends, but never lose sight of your message along the way.

Marketing 138

Marketing Conference Trends Viral 138

PRSay

OCTOBER 25, 2017

Raskopf says social media has inspired Dunkin’ Brands to incorporate popular internet trends into their campaigns. Earlier this year, a video from “ America’s Got Talent ” — which Dunkin’ Donuts sponsors — featuring a man in a pumpkin mask dancing to Rockwell’s “Somebody’s Watching Me” racked up nearly 3 million YouTube views.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Beyond PR

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. While his video had more than 30 million views, only 1.3 Who saw it?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 101

Mobile Community System Social Media 101

Cision

FEBRUARY 5, 2016

Photography and most recently videos are becoming very important, more so than numbers. What are hits and misses you’ve experienced with PR and advertising professionals? We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product. You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral YouTube 120

Beyond PR

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Videos range from singing and dancing, to comedy, reaction videos and challenges. Video ads aren’t skippable.

B2B 310

B2B Video Creativity Social Media 310

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Burrelles Fresh Ideas

MARCH 12, 2024

Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. It is, however, important to note that social media isn’t necessarily “free.”

Social Media 78

Social Media Strategy Media Reputation 78

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Mindful Marketing

NOVEMBER 6, 2022

While digital manipulations of static images have some potential to portray alternate realities, they pale in comparison to what deepfake video can do. In the segment , NBC reporter Jacob Soboroff asks Fisher about the ethics of deepfake video and whether it could be a threat to democracy.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Social is branding, but unlike traditional advertising—it’s more human. For content generation and syndication. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120