Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Audience When trends gain traction, they usually appeal to a wide audience.

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Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

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Trends Strategy Viral Marketing 150

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

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Video Agency Strategy Marketing 98

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

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Prohibition

FEBRUARY 2, 2023

Their latest update now shows trending SEO terms in the search bar when you search for a query: Generally, this update will help to create more topical and relevant TikTok content for users – especially with the addition of trending sounds, the TikTok algorithm and trending hashtags.

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Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

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Konnect Agency

NOVEMBER 16, 2022

Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story. A PR Agency’s Brand Video Fundamentals. Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly. One of the most succinct and successful ways to do this?

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Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

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Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

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Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

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PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But what’s trending in the news?

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Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.

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Prohibition

MAY 30, 2023

The beauty community dominates TikTok with new products and trends constantly. You might be wondering how influencer marketing plays into this, as no one can ensure a viral product. Well, many of these influencers are known for creating a hit trend or introducing a cult product to the platform and seeing the demand grow overnight.

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Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

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PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What is trending online? When you can pitch yourself as an expert on a topic that is trending online. I did this video about TikTok. So make sure you like the video.

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Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. However, every now and then, a trend emerges that captivates the masses and takes the internet by storm. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight.

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Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. Create a video that starts a conversation.

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Social Media Video How To Media 62

MaccaPR

JANUARY 8, 2021

LinkedIn video? Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? Never fear! It’s the CEO!

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Social Media Trends Marketing Viral 62

Axia PR

JANUARY 8, 2023

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform.

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Instagram How To Viral Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. As apologies go, it’s late, but not bad.

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Construction Crisis Reputation Social Media 385

Buchanan PR

JANUARY 8, 2024

Martha Stewart’s “DIY January” with Tito’s To kick off 2023, Tito’s Handmade Vodka capitalized on the annual “Dry January” trend, a popular challenge where participants aim to avoid drinking alcohol for the entire first month of the year. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

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Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. How effective is video on social media? .

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ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video.

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Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is an Op-Ed

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The Proactive Report

NOVEMBER 1, 2022

Trends like the hybrid workplace and the metaverse affect both the workforce and customer experience. A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response.

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Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. Branded Augmented Reality (AR) features allow companies to create custom filters, lenses, or stickers that users can incorporate into their videos.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Marketing teams have regular access to information like analytics, leads, conversions, and sales trends. PR and social media staff, for their part, are the first responders for brand reputation changes, customer complaints, or opportunities for (positive and negative) social virality.

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5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

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Brand Branding Marketing Viral 88

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

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Brand Branding Marketing Ethics 82

Prohibition

NOVEMBER 17, 2022

This really is good news for content creators, influencers and social media management teams, as users will be able to schedule reels rather than the manual posting that has been required since the video/reel change. Twitter seems to be amending this issue – but not before it already went viral. Facebook adds a new group option.

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Instagram Social Media Twitter Pharmaceuticals 62

Doctor Spin

APRIL 2, 2023

We Aren’t Ready For What’s About To Happen With Fortnite “I can’t possibly predict what players are going to make when they have real grown-up tools that approximate what people use to make fully-fledged video games.” The Internet Wants Packing Videos Pay to watch someone pack your order? Incredibly accurate Was 2019 peak panic?

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Cision

JUNE 29, 2017

Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. What’s the next big thing?

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Cision

MAY 20, 2016

Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Jamba Juice. SwishyChug (@SwishyChug) February 18, 2016.

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NewsWhip

AUGUST 10, 2022

Even if the new Minions movie, The Rise of Gru, wasn’t on your list of must-sees this summer, you might have caught wind of a viral trend that made waves on TikTok.

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PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It went viral because it looked like big worms. But before I dive in, make sure that you subscribe to the YouTube channel and ring the bell so that you get notifications when I put these videos out.

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Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

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Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Some stories will work well in print, others in video. This means we can be responsive to a thing and pivot and pounce on trending conversations,” says Marc. “What can you do with it afterwards?

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Film Pitching Print Journalism 211