ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. In general, a thought leadership piece is not an advertisement. Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! A large number of businesses are already using user-generated content in their websites, social media posts and advertisements. Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

OCTOBER 15, 2015

How did it affect social traffic and SEO? Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? Coverage traffic – shows earned media’s impact on awareness and helps refine influencer targeting. Think about the content/funnel relationship.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Most marketers have dabbled in native advertising – upwards of 90%. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend. PR offers credibility.

Advertising 178

Advertising Advertising B2B Reputation 178

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. Digital advertising and cross-promotion of content across owned channels: also useful, but still not enough. In particular, it’s the recommended approach for promoting gated white papers and other demand generation content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

FEBRUARY 14, 2017

It is this measure that SEO and PR pros should collaborate for the greatest impact. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Backlinks. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

PR Fuel

FEBRUARY 4, 2022

The term “free advertising” might conjure up the image of a famous brand making the headlines in the newspapers. Wouldn’t it be great if your business could get that sort of “free advertising? Wouldn’t it be great if your business could get that sort of “free advertising?”

SEO 52

SEO Viral Advertising Advertising 52

ImPRessions - Crenshaw Communications

JUNE 28, 2017

” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. But, before you dismiss the power of PR – the key word here is “reliable.”

Publicity 255

Publicity Storytelling Automotive Software 255

Journalistics

SEPTEMBER 10, 2021

The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few. You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Click here for our free live-streaming white paper! Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%). Half of agency people require more education/insight around SEO (50%).

Digital PR 60

Digital PR Training Report Social Media 60

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Determine Themes for Your Content. Don’t Forget The Purpose of Your Content.

How To 52

How To Pinterest Resources Writing 52

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. “Impartiality is important to me, so I’ve chosen not to have advertising. Cyrus is director of audience development at SEO bible Moz. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast. 42) Andrew Youderian. eCommerce Fuel.

Social Media 120

Social Media Marketing Pinterest Media 120