Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. Complete Form To Learn More.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

ISEBOX

NOVEMBER 23, 2016

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

These lists often include new technology-based PR tools or the latest social or other media platforms. As if swimmer Ryan Lochte’s juvenile behavior at the Olympics weren’t bad enough, he then compounded it by lying to the media. Ryan Lochte swims into murky reputation waters. Drug company CEO suffers public outrage.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. Media and publications. Pharmaceutical companies. This beta test was to determine whether users wanted the increased characters. Which industries/groups are doing so?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 68

Media Relations Media Insurance Insurance 68

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. Rapid Fire Round.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. We measured paid media and website metrics, including video views and comments received.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time. I would cut: – Social media. – print advertising. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. The battle for women’s empowerment in advertising and marketing campaigns is far from finished. Always: #LikeaGirl. Under Armour: I Will Want What I Want. But critics didn’t buy it.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

MAY 17, 2016

How did you get your start in advertising and communication? Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. My favorite social media platform is…Snapchat. So lastly, hold onto your curiosity. Rapid Fire Round.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Mindful Marketing

AUGUST 13, 2022

Second, there’s been a steady increase in influencer marketing due mainly to the seismic shift from traditional media to social media. For example, doctors often prescribe pharmaceuticals they’ve never tried. a fellow transit rider) versus compensated by a company (e.g.,

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. A ban…on ALL DTC marketing? No more Irritabelle, the campy colon mascot for IBS drug, Viberzi?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. more views.

Infographics 72

Infographics Case Study Video Survey 72