Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Marketing and advertising.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. They are going to use their connections with the media to share your story with your target audience, driving up audience awareness with the goal of driving up business in the process.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 69

Media Relations Media Insurance Insurance 69

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals Policies System 74

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead.

Marketing 52

Marketing Technology Internal International 52

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. After the success of the first campaign, ''Shine Strong'' is something we''re committed to as a brand.".

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Cision

MAY 17, 2016

Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. How did you get your start in advertising and communication? Considering the sheer volume of content flooding our senses at any given time, brands can’t afford missed opportunities.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Mindful Marketing

AUGUST 13, 2022

The great expansion of spokespeople hit home for me a few months ago during a discussion about personal branding in our university's capstone marketing course. Besides Body Armor, Rachel also has enjoyed sponsorship experiences with TreadBands, Barstool Sports, and LiquidIV, which have provided her with a variety of branded gear.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. The resulting report identified 40 factors that impact stickiness, including price, brand perception, volume of messages, interaction, etc. A ban…on ALL DTC marketing? No more Irritabelle, the campy colon mascot for IBS drug, Viberzi?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media.

Infographics 235

Infographics Case Study Content Marketing Video 235

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. News,” “Press,” or “Media” for example) in the navigation bar, linked directly from the homepage and not hidden within another section of the site.

How To 48

How To Media Print Real Estate 48

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media.

Infographics 72

Infographics Case Study Video Survey 72