Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Even surveys don’t really cut it. The company works with adtech networks to do for media coverage what adtech is doing for advertising.

Publicity 89

Publicity Media Advertising Advertising 89

5W PR

MARCH 19, 2020

A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics. Returns on Impressions, Media Impact, Target Investment or Earned Media. Surveys and Focus Groups. Measuring Social Media Impact.

Publicity 97

Publicity Survey Measurement Groups 97

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. It’s not just about content, or search, or conferences, or advertising, or a webinar.

Corporate 73

Corporate Communications Survey Employee 73

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 103

Survey Marketing B2B Content Marketing 103

Sword and the Script

OCTOBER 20, 2020

Should the Public Relations Report to the CEO or CMO? PR Measurement: How is Communications Proving Value? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? What is PR?

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.” Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%.

Study 61

Study Survey B2B Advertising 61

Stuart Bruce

MARCH 8, 2017

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 52) “I connect the media to the story.”.

Employee 147

Employee Print Writing Survey 147

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Newsrooms have been cut back to the bone and journalists furloughed.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. In my assessment, the first and fifth reason are closely related.

Survey 97

Survey Media Relations Corporate Communications 97

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Again, we have the issue of lack of appropriate measurement tools.

Measurement 75

Measurement Tools Journalism Content Marketing 75

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. The 2016 salary survey by PR Week was a big hit. 4) Media Relations: Proven Ways to Get More Out of It. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Think press releases are dead?

Blogging 103

Blogging Content Marketing B2B Social Media 103

Burrelles Fresh Ideas

AUGUST 2, 2023

SOURCE While the internet and social media have certainly expanded access to content, broadcast media maintains a broader demographic coverage that digital platforms often struggle to replicate. This integration allows for a cohesive and integrated brand experience across various media channels.

Radio 74

Radio Television Media Local 74

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. of individuals exposed to earned media. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. I’ve got a soft spot for surveys, studies and data analysis.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted in February 2018 and 155 respondents completed the questionnaire. The rest are unsure.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing.

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Tom Pick | Webbiquity LLC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. PR Salary Survey ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. It’s ever more challenging to stand out. On Twitter.

B2B 77

B2B Facebook Advertising Advertising 77

Sword and the Script

NOVEMBER 7, 2023

I took a close look at PRophet back in March of this year and wrote up a briefing – have a look if it sounds interesting: This AI is ‘Taylor’ made for media relations; prophet adds generative AI to PR software. Just 12% of survey respondents say they were “very knowledgeable” about AI and its capacity to support PR.

Employee 133

Employee Software Survey Tools 133

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. The media relations aspect of PR is largely based on personal relationships, human judgment, and experience — all excellent attributes, but they’re hard to scale.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 1) Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? The median salary for a PR professional in early 2018 was $95,000, according to an annual salary survey by PR Week. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Cision

MARCH 21, 2016

Without understanding these changes, your ability to build relationships and secure earned media coverage will suffer. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Native Advertising. Social Media.

Trends 120

Trends Mobile Media Print 120

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Any brand, no matter how big, can have a post on social media go unnoticed. A survey with no responses indicates an approach that isn’t connecting with the audience.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Any brand, no matter how big, can have a post on social media go unnoticed. Any brand, no matter how big, can have a post on social media go unnoticed. A survey with no responses indicates an approach that isn’t connecting with the audience.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Advertising, including direct mail. Vendor relations. Stockholder relations.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

Stephen Waddington

NOVEMBER 21, 2018

The CIPR’s focus in 2018 has been for public relations to be recognised as a management discipline. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve. Its State of the Profession survey reports a workforce of 71,000.

Publicity 120

Publicity Analysis Measurement Tools 120