Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? I noticed some as I was reviewing the data from the latest CMO Survey. Is Marketing Getting Broader or Deeper?

Survey 97

Survey Marketing Product Launch Analytics 97

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Sword and the Script

SEPTEMBER 12, 2017

Senior marketers report spending 9.8% of the marketing budget on social media — here and now. The benchmark is courtesy of the latest CMO Survey , a semi-annually study conducted by the Fuqua School of Business at Duke University. Future of Social Media Marketing is a Path Paved in Payment. Twilight of Web 2.0:

Advertising 76

Advertising Advertising Social Media Marketing 76

Agility PR Solutions

MARCH 28, 2022

Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. The post 70% of small businesses will invest in social media advertising in 2022—where, and how much? appeared first on Agility PR Solutions.

Small Business 87

Small Business Advertising Advertising Social Media 87

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Here are the cliff notes to each of those three surveys. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

Agility PR Solutions

FEBRUARY 15, 2023

A new survey of 300 US-based CEOs from hiring operating firm Greenhouse finds that the majority remain optimistic about the economy but continue to explore alternative ways to reduce costs. When prioritizing cost-reducing measures across different business areas such as wages, benefits, external services, as well as marketing and advertising.

Real Estate 78

Real Estate Marketing Survey Advertising 78

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

Survey 95

Survey Industry Leadership Study 95

5W PR

OCTOBER 20, 2023

In today’s diverse and interconnected world, multicultural marketing has become not just a trend but a necessity for businesses aiming to expand their reach and relevance. Understanding and embracing cultural insights is at the core of successful multicultural marketing. This segmentation will guide the marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. It includes both organic posts, sponsored posts and paid ads.

B2B 120

B2B Social Media Marketing Media 120

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.

Survey 62

Survey B2B Marketing Mobile 62

Agility PR Solutions

APRIL 7, 2024

And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.

Study 107

Study Consumer Print Analysis 107

Sword and the Script

APRIL 5, 2016

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. The survey also found that just 11.5 A total of 40.6

Mobile 60

Mobile Survey Marketing B2C 60

Sword and the Script

APRIL 28, 2020

That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The survey was conducted before the Coronavirus hit the pause button on economic activity. On the whole, the salary gap by gender appears to be shrinking, according to the data in this year’s survey. Median PR salary by gender.

Survey 94

Survey Publicity Agency Data 94

Agility PR Solutions

JANUARY 22, 2024

PR, marketing and advertising agencies often face a lot of challenges regarding billing for the different services they offer, making their money arrive late. A 2022 survey by Chaser highlights this predicament: an astonishing 60 percent of PR invoices reportedly suffer a delay of 15 days or more in payments.

Agency 102

Agency Survey Advertising Advertising 102

ImPRessions - Crenshaw Communications

MAY 21, 2020

The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. Magid conducted a study of consumer responses to COVID-19 marketing by generation.

Brand 296

Brand Branding Advertising Advertising 296

Landis PR

AUGUST 9, 2021

In today’s world, we get bombarded by advertisement after advertisement. Most of us tune out when advertisements turn on. Focus is shifting away from traditional advertising methods. Consumers crave authenticity, and advertisements tend to lack just that. This is where influencer marketing enters.

Marketing 105

Marketing Advertising Advertising Social Media 105

ImPRessions - Crenshaw Communications

MAY 10, 2023

A Harris survey found that 40% of workers worry that the AI-powered chatbot will replace them; yet 60% are optimistic that generative AI will make them more productive! As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people.

Publicity 410

Publicity Retail Tools B2B 410

PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1. Everyone can send an email.

Marketing 210

Marketing Apparel Data Software 210

Ronn Torossian

NOVEMBER 17, 2020

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” Surveys, […].

Creativity 195

Creativity Advertising Advertising Survey 195

Agility PR Solutions

JULY 31, 2019

In fact, nearly half of users of ad blockers (45 percent) say they would avoid a company’s website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. […]. The post Is personalization working for advertisers?

Advertising 78

Advertising Advertising Survey Report 78

Agility PR Solutions

MARCH 4, 2019

But according to new research from creative, marketing and advertising agency firm WHM, most B2B marketing isn’t reaching buyers where it counts. The survey, commissioned by WHM in September […]. The post Half of B2B decision makers say they’re “bored” by B2B marketing appeared first on Agility PR Solutions.

B2B 130

B2B Marketing Survey Creativity 130

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. Results of the survey results, conducted by WBR Insights, reveal that 52 percent […].

Social Media 87

Social Media Retail Marketing Media 87

Sword and the Script

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. You’ve got more constraints than ever.

Study 93

Study Marketing Survey SEO 93

Agility PR Solutions

NOVEMBER 28, 2018

Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions. And consumers don’t mind doing their part to make […].

Advertising 74

Advertising Advertising Consumer Survey 74

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 66

Survey Measurement Communications Advertising 66

The Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 According to the report, investment in all digital marketing activities has increased since February 2021. Traditional marketing and PR skills are still vital, but clients and employers want more.

Survey 147

Survey LinkedIn Engineering Web 147

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. How does PR’s use of gAI compare to marketing? How is it being used?

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. 16% on marketing analytics. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Agility PR Solutions

OCTOBER 18, 2020

The post COVID-19 caused worst year in a decade for marketing agencies appeared first on Agility PR Solutions.

Agency 87

Agency Marketing Survey Advertising 87

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Agility PR Solutions

MAY 27, 2019

While companies may think they’re pushing the envelope when developing new advertising and marketing campaigns, their creative teams could very well hold a different view. More than half of advertising and marketing managers surveyed by The Creative Group said their firms don’t take enough creative risks with […].

Company 82

Company Marketing Advertising Advertising 82

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. The survey suggests reporter views of the top challenges they face is splintered.

Survey 102

Survey Report Media B2B 102

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . In their own survey of U.S. Marketing firm Mastered Marketing cited Facebook Messenger’s 1.3

Marketing 113

Marketing Instagram Media SEO 113

Landis PR

JULY 6, 2021

That’s right, 1-minute advertisements interrupting my TV programming, I’m talking to you. In today’s business market, younger consumers remain unconvinced by advertisements trying to sell them various products. A study published in “ Journal of Targeting, Measurement and Analysis for Marketing Vol. By Andie Davis, LCI.

Marketing 52

Marketing Advertising Advertising Analysis 52

Agility PR Solutions

FEBRUARY 2, 2020

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics.

Mobile 78

Mobile Measurement Marketing Survey 78