Communications Conversations

JANUARY 28, 2021

They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Bianchi Biz Blog

NOVEMBER 16, 2020

Can you tell us what types of stories, trends or issues are on your radar now? Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. How long have you been in journalism and how did you get started? Don’t pitch story ideas, pitch sources.

Automotive 92

Automotive Meeting Report Media 92

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Kathy Orton, Reporter and Real Estate Web Editor, Washington Post. Email me when you notice a trend going on.

Real Estate 223

Real Estate Local Pitching Media 223

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Brand Branding Advertising 74

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. However, the integration process can be challenging. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. Blending editorial and advertising.

Journalism 64

Journalism Brand Branding Advertising 64

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Prezly adds click reports. These include: Discovery AI-Based Insight Assistant.

Survey 146

Survey Software B2B Pitching 146

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. The feature will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. Previously, LinkedIn advertising has been very focussed on companies.

Social Media 62

Social Media Trends Media Instagram 62

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. The result is that each year there are fewer reporters covering more ground, meaning they are harder to reach than ever before.

Strategy 96

Strategy Publicity Media Video 96

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Her journey began in college when a professor inspired her to pursue a career in journalism. Don’t send teaser emails – they waste both your time and the reporter’s.

Pitching 100

Pitching Report Media Writing 100

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. The clients are concerned about “digital ad quality, effectiveness, digital ad fraud… [and want] assurances that ads won’t run alongside inappropriate content,” according to Wall Street Journal.

Advertising 120

Advertising Advertising Agency YouTube 120

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. It may be irreversible.

Journalism 50

Journalism Report Enterprise Interviews 50

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling.

Brand 126

Brand Branding Storytelling Analytics 126

NewsWhip

AUGUST 9, 2022

Companies are increasingly concerned about their products, ideas or advertisements showing up on scurrilous websites, which could result in a public relations disaster, while health-care organizations need to ensure the public isn’t consuming inaccurate medical information. Labeling advertising clearly. My reaction was, what?”

Government 78

Government Journalism Advertising Advertising 78

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 111

Media Relations Media Survey Pitching 111

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Cision

JUNE 29, 2017

While they all report to the same CMO or CEO, they all care about different metrics. Owned media is easy to report on, you own the channels and that data should easily be available to you. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Sword and the Script

MARCH 27, 2018

Fewer reporters, high turnover of journalists, lack of beat reporting,” said another. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. 4 Big Media Trends that have Upended PR and Marketing. 3 More Reasons Media Relations is Harder.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg.

Study 139

Study Media Relations Media Measurement 139

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Search Engine Journal. Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Presspage

APRIL 12, 2018

What are some trends you’re seeing evolve over time? Fewer reporters are employed by fewer media outlets with far more fragmentation in the audience space than ever. News reporting is going to be around a long time. News reporting is going to be around a long time. How has the media landscape changed?

Company 111

Company Media Journalism Report 111

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Communications Conversations

JUNE 4, 2015

In this episode of the Talking Points Podcast, Kevin and I discuss Mary Meeker’s Internet Trends Report, KFC’s new Twitter strategy, and why everyone should throw their current crisis communications plans in the trash. “2015 Internet Trends Report” [link]. SHOW NOTES – June 4, 2015.

Mobile 60

Mobile Crisis Communications Crisis Trends 60