ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How is public relations defined?

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” She whined a lot.

Advertising 108

Advertising Advertising Newspapers Education 108

Polaris

DECEMBER 10, 2014

When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. “We But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail. We don’t believe in email newsletters,” he told me.

Blogging 183

Blogging Comparison eBook Case Study 183

PR for Anyone

SEPTEMBER 16, 2022

Organize Your Medical Information Month. There’s also a bonus video in there about how to nail the interview when you get it. National Window Covering Safety Month. National Women’s Small Business Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Pear and Pineapple Month. Raptor Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 18, 2022

Watch the video above and read the transcript below for some more information and don’t forget to subscribe and ring the bell on YouTube. Do you make a good interview? I’ll be posting some more PR Myths in the coming weeks but take this one to heart. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

YouTube 130

YouTube Video How To Pitching 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

NOVEMBER 26, 2016

This reality is driving force behind the concept of content marketing which puts the information requirements of customers and prospects before a brand’s need for self-promotion. It means becoming a trusted and reliable source of information. with $1 million of advertising; in return, Hershey could use E.T. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Maxim Behar

JANUARY 28, 2024

More importantly, in the PR business, we need to be able to distinguish where AI can truly be useful, where it can benefit our clients, and how we can protect ourselves from slipping into the vast sea or ocean of information we receive. Then check the information 2 or 3 times. Host: What's the question? How are we going to adapt?

Radio 59

Radio Ethics How To Writing 59

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Using the press agentry or public information models, therefore, is a complete waste of the potential of the new media. With the advent of Web 2.0,

Reputation 52

Reputation Social Media Internal International 52

PR for Anyone

MAY 24, 2022

I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them.

Pitching 130

Pitching Television Interviews YouTube 130

MaccaPR

JUNE 1, 2016

Rather than relying on the old model of distributing information to the masses, now brands can examine what their target audiences are talking about in real time. For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers.

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. As noted, many media interview opportunities arise suddenly without the chance for a formal session. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 70

Publicity Small Business Advertising Advertising 70

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Are you sharing information?

Publicity 225

Publicity Marketing YouTube Video 225

Bad Pitch Blog

APRIL 2, 2006

While we''re certain that the information contained herein is tremendously interesting and valuable to the press and public, Congress now requires that we notify you that this message may be considered promotional material. Operators with detailed information are standing by now! as the subject. Their words: PJ Inc.

Television 40

Television Advertising Advertising Corporate 40

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. But public relations has always depended on persuasion, information, advocacy, the truth. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. Transatlantic television became possible. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

JULY 9, 2023

It is nowhere to be seen, there is no information anywhere, and we do not know what to do in the event of disasters. Televisions, yours, national, radios. I read all the time the information that my friend Ilia Popov, who is the Minister for the Environment and Water, publishes. You can watch the whole interview here.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

It is nowhere to be seen, there is no information anywhere, and we do not know what to do in the event of disasters. Televisions, yours, national, radios. I read all the time the information that my friend Ilia Popov, who is the Minister for the Environment and Water, publishes. You can watch the whole interview here.

Communications 52

Communications Policies System Government 52

PR in High Definition

NOVEMBER 28, 2016

Throughout the elections memes were created and shared in real-time, in line with live debates, breaking news and televised interviews. Public opinion now changes faster than ever before and traditional ways of capturing this information isn’t up to speed.

Social Media 48

Social Media Media Twitter Survey 48