Sword and the Script

JUNE 16, 2015

Following the likes of BuzzFeed, Gawker and the WaPo , among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat….

Advertising 60

Advertising Advertising Ethics Journalism 60

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. He believes there may be a market need for tools that monitor the web for misinformation and disinformation. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Web site crashed. For those Target loyalists, we’ve seen this movie before. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

Cision

JANUARY 6, 2017

We need to know the music, books, movies, food whims and fashion that captivate consumers. When we first begin, we take a look at all of the input available surrounding the product and customers before crafting an idea about the brand voice’s tone and where the brand voice will live (on packaging, in store signage, on the web).

Retail 225

Retail Consumer Brand Branding 225

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. So I turned to a local repair shop to see what could be done. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. But who says you have to restrict your yearly cleaning ritual just to you your personal life? Spring cleaning your strategy can be a breath of fresh air.

Strategy 40

Strategy Banking Fashion SEO 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Deep down, I’m still a lover of long form content and don’t want to lose this to valuing web clicks. My first interview was with Arik C.

Interviews 28

Interviews SEO Banking Radio 28

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Career Shifting Consider creating something that uniquely fits work you can do and fashion a method that enables you to convincingly approach an employer.

Corporate 274

Corporate Leadership Advertising Advertising 274

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. This has entirely changed with social media, which has uplifted the quality of Web 1.0 No dialogue.

Print 64

Print Social Media Web Television 64

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

OCTOBER 15, 2019

When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. When you do advertise, don’t just rely on one link and single tweet. In addition, it’s a way for smaller companies to punch above their weight class in two ways. 1) Use paid social to support media pitching.

B2B 78

B2B Facebook Advertising Advertising 78

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

PR Conversations

JULY 5, 2017

PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns. Simple things like addressing media inquiries in a timely fashion or linking journalists with your business partners when necessary go a long way in nurturing loyalty.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. I looked high and low on the company’s web site and could only locate the company’s main office number. I’ve been to web sites that are wildly out-of-date and there is no excuse for that.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. iPad Fashion Designer Sure, the iPad is a great mobile device, but it can also be a wearable fashion statement. Who you gonna call?

Pitching 49

Pitching Fashion Report Twitter 49

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

AUGUST 2, 2016

1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. Good old-fashioned snail-mail, email, face-to-face leave-behind material, social media, media (including bloggers), etc.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

HMA Public Relations

DECEMBER 29, 2017

Amazon To Go High-Fashion. It’s very clear that Amazon…And they’ve also tried…they’ve tried, in fashion too, so many times with private label brands. Bill : Very much. That is true. Andrew : Yeah. All right, Bill, your next prediction. Bill : Yeah. So my next prediction is also Amazon. Bill : I agree.

Retail 49

Retail Facebook Real Estate Google 49