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All About Ads – Meta Updates Options Ahead of Christmas and TikTok Updates Search Ad campaigns

Prohibition

Advertisers can now add a prompt of an end date to their Meta ads, aiming to keep offers at the front of the user’s mind and drive more sales. Meta shares checklist for social media advertising around Christmas Keeping up with the festivities, Meta has also shared a checklist for holiday marketing planning.

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The Influencer Marketing Measurement Enigma

PRSay

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Today, a S’well water bottle has practically become a fashion accessory. EMV is starting to sound like a reincarnation of AVEs. How Soulmates.ai

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20 PR and Marketing Predictions for 2022

Sword and the Script

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

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PR Tips and Hacks for a Small Business

The Proactive Report

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. The top of the funnel is filled by PR.

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Behind the Headlines With Angie Mathews

Cision

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message. How can they overcome them? In my opinion, it’s about staying relevant while remaining authentic.

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2022 Social Media Trends Pt. 3: YouTube, Pinterest and TikTok Marketing Strategy

Shift Communications

Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. Google continues to build out capabilities, mostly for creators, but rolling out advertising on this platform will likely follow. It’s best for categories such as fashion, wedding planning and interior design.

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PROHIBITION BRINGS THE GIFT OF GIVING TO LIFE IN GOLDSMITHS CHRISTMAS CAMPAIGN

Prohibition

So last week was all about Brexit again, but in the advertising space, it was all about the latest John Lewis advert and a little boy called Reg buying a new piano. Our campaign is supported by product-led edits to help drive web traffic to the online store and ultimately deliver sales at one of the most important times of the year.

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