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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

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The Importance of Networking in Public Relations

5W PR

Career advancement Many PR job opportunities aren’t advertised. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). There are a few reasons why global and international PR networks matter.

Publicity 103
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 164
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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. In the past, crisis management was very easy.

Meeting 98
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Trends & Strategies To Take Into 2024

Konnect Agency

Stay vigilant about changing regulations, especially ones related to political advertising and campaign financing. Whether it be through social media ads, 3rd party endorsements, or other forms of advertising, make sure you know the rules. Prepare for Crisis Management: Election years in particular place a lot of Americans on edge.

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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Strategic work (positioning, perception management etc.) Improve internal communications. Prevent and manage crises. Keep stakeholders well-informed.