PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 164

Crisis Ethics Publicity Marketing 164

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships.

Technology 146

Technology Crisis Management Social Media Training 146

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. When I started my agency 20 years ago, I started it because I worked at an advertising agency, and I had to promote everything that got put on my desk.

Ethics 52

Ethics Real Estate Agency Company 52

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 99

Interviews Publicity Technology Social Media 99

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. His first graduation was from Prague University on International Economic Relations. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52