PR 20/20

FEBRUARY 20, 2023

However, bombarding your new love interest with a sales pitch on how amazing of a partner you are on the first date will likely not warrant a second one. Some examples of content marketing include: Infographics. M arketing can be a lot like dating. That's where inbound marketing and content marketing relate.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To connect with an influencer, ensure your pitch is mutually beneficial.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Your content should still aim to engage, entertain, and inform as it promotes or advertises. In many cases, that holds true.

Case Study 101

Case Study Marketing Study Content Marketing 101

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Images for promotions, such as ads or social media images, are generally more like pitches than other types of writing. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Use their headshot from their company bio.

Infographics 60

Infographics Tools Guidelines Writing 60

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. 2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. 4) Bullet Point: Can you get your news across in a sentence or two?

Infographics 98

Infographics Energy YouTube Mobile 98

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 60

Creativity Infographics B2B Corporate 60

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. Use Your Imagination.

Web 40

Web Pitching Local Report 40

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. based marketing and advertising professionals for the survey.

Marketing 70

Marketing Employee Survey Social Media 70

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibit A: The Death Knell of “Advertising’? What is even worse is that I know the people who are making it now that I’m going to hate it.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48