Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. Whether your job is to writing advertisements, pitching reporters, or creating good content, make your customer the hero. Give our services a try. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

Burrelles Fresh Ideas

JANUARY 16, 2024

While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. Additionally, brands must be diligent in disclosing sponsorships and adhering to advertising regulations. Selecting influencers aligned with brand values is crucial for fostering effective partnerships.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Landis PR

JUNE 27, 2022

I then moved in-house and spent several decades at major cultural institutions on both coasts in roles that spanned the full MarComm spectrum – advertising, content marketing, special events, audience development, sales collateral, B2B lead generation, etc. You name it, and I’ve probably done it!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ 4) What is your assessment of this trend toward content marketing ? “In Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

DECEMBER 14, 2016

Distributing your PR content through that channel would be synonymous to taking one macro voice and turning it into (insert the number of your employees here) micro voices. Now consider this exercise in the real-time social media scenario. Source: Nielsen Global Trust in Advertising Survey. The key is measurement.

Employee 40

Employee Measurement Social Media Product Launch 40

Burrelles Fresh Ideas

JUNE 20, 2023

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40

Brand Branding Local Instagram 40

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Content Marketing : Learn what content marketing is and how to do it. Weekly Updates.

Training 72

Training How To Course Software 72

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. If you enjoyed this post, you might also like: Content Marketing *is* PR . by Frank Strong. PR PR Measurement'

Measurement 118

Measurement Analytics Tools SEO 118

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion. To keep up to date with her current goings-on, head over to Briggsby.

How To 125

How To Data Community Groups 125

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. This exercise will give you a good understanding of where you’re investing time that you shouldn’t. You need to make sure this exercise stays valuable. It is a challenge to keep up. Where do you start?

How To 60

How To Software System Employee 60

Critical Mention

NOVEMBER 5, 2018

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted. Franklin D. Roosevelt was one of the most beloved presidents in U.S.

Policies 64

Policies Film Exercises Viral 64