5W PR

DECEMBER 19, 2023

This guide aims to demystify the process, offering marketing professionals, PR strategists, brand managers, and business owners a roadmap to crafting PR stunts that are impactful, memorable, and ethical. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This is definitely the best route if you don’t have a lot of on-air experience. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

SEPTEMBER 25, 2023

Before we answer this question, we must not conflate advertising or marketing with PR. In grossly simplified terms, marketing creates a platform for sales. Advertising is a costly technique to bring potential clients and customers to one’s marketing platform in order to make a sale. PR firms aren’t to blame.

Publicity 100

Publicity Engineering Advertising Advertising 100

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. Sometimes I think metrics in marketing is trying to measure the circumference of a circle with straight edge ruler – and neither the circle or the ruler is perfect. 2) Marketing Metrics: Garbage In; Garbage Out.

Social Media 60

Social Media Crisis Marketing Media 60

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. The reason? The best way to connect?

Viral 154

Viral How To Advertising Advertising 154

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. To be sure, America definitely has a problem trusting the media. Put your audience first.

Government 139

Government Survey Ethics Media 139

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. Marketing is focused on promoting a product or service in order to sell it.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

AUGUST 24, 2021

Paid media fuels earned media. You buy some advertising and magically you also start getting coverage. That definitely does happen in PR. PR has traditionally had a strong aversion to advertising , so the answers surprised me. Does PR think sponsored content is credible? So too is sponsored content.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

MAY 11, 2019

In media relations, media coverage begets media coverage because nobody watches the media like the media. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. emphasis added].

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? By definition, best practice is what everyone else is doing where a significant part of marketing is standing out.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 18) Successful content marketers put the audience first.

Survey 104

Survey Marketing B2B Content Marketing 104

Critical Mention

AUGUST 20, 2020

“The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Until next time! Critical Mention. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Start out incrementally.

Measurement 78

Measurement Publicity Television Analytics 78

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Cision

JANUARY 2, 2018

Instead, she said her brand’s ad agency was producing a “million-dollar campaign,” and the company’s existing content was just being used by the PR department. This example is the definition of taking shortcuts. Dan Curran is a seasoned marketing and advertising entrepreneur. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. There’s no doubt that earned content is a force within the digital media world. Until next time!

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

JANUARY 27, 2015

Valuing Content Changes the Context. It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. I think non-PR folks sometimes think of it like advertising or marketing where you can “pay to play” and see relatively immediate, measurable results.

Measurement 60

Measurement Course Advertising Advertising 60

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. He’s an icon, which by definition requires both success and admiration. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

FEBRUARY 2, 2016

Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Definitely one of my must reads each week.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Every message it shares contains a little bit of heroism, from its marketing material to the way Nike portrays its chief executives as trail blazers and community leaders. There needs to be a definite reason why you choose to share a specific aspect of your story.

Brand 156

Brand Branding How To Storytelling 156

Communications Conversations

NOVEMBER 16, 2018

Almost nine years ago, a friend came to me with an urgent need: Could you keep me and my team ahead of the curve when it comes to social media marketing? Social was just breaking out. Social Media Trends – This section talked about the obvious–the latest trends in the social and digital media marketing worlds.

Case Study 68

Case Study Trends Social Media Study 68

Sword and the Script

MAY 14, 2016

Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. There are aspects of marketing you will be able to measure definitively and optimize. It’s not the right standard either.

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). This is a definite turn-off for journalists. Get Social – Nearly every journalist I know is active in social media, especially on Twitter.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? There are a few benefits I’d add to that: a) Media relations.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. What is that if not the definition of “authoritative”? This means you must be open to seeing different behaviors fueled by your content. Tell me what this content makes you do.

Measurement 40

Measurement System Blogging Facebook 40