Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Million and Eyes the U.S.
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