Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 157

Consumer Media Engineering Survey 157

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year. Audience Recall.

Advertising 88

Advertising Advertising Survey Consumer 88

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

Advertising 190

Advertising Advertising Radio Television 190

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 87

Advertising Advertising Ethics Fashion 87

Agility PR Solutions

NOVEMBER 7, 2022

A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. The post Half of consumers are open to making holiday purchases from social media appeared first on Agility PR Solutions.

Social Media 86

Social Media Consumer Media Advertising 86

Mindful Marketing

MAY 22, 2021

.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. Today's native advertising is much more stealthy. ” Think of the approach as camouflage for commercials. .”

Advertising 114

Advertising Advertising Agriculture Ethics 114

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? That does not mean that there isn’t the potential for abuse in native advertising.

Advertising 235

Advertising Advertising Brand Branding 235

Prohibition

APRIL 12, 2022

Social media is a powerful tool for people to digest and interact with information regularly. Social media has the potential to grow a brand’s identity and consumer base extensively. However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry.

Advertising 62

Advertising Advertising Social Media Brand 62

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 82

Advertising Advertising Government Consumer 82

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 94

Consumer Marketing Media Advertising 94

Prohibition

MARCH 10, 2021

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. As social media advertising continues to grow, it also continues to evolve. Facebook Tests New Topic Exclusions for Advertisers Within News Feeds.

Advertising 62

Advertising Advertising Social Media Media 62

Ishmael's Corner

DECEMBER 11, 2019

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Before going further, the vast majority of my posts on The New York Times are positive and even effusive. If The New York Times had a tryout.more.

Advertising 139

Advertising Advertising Storytelling Media 139

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. Businesses are told to be wary of the latest IOS update when it comes to advertising.

Advertising 62

Advertising Advertising Facebook Social Media 62

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

MARCH 13, 2024

Conduct surveys, analyze website data, and start tracking social media conversations to uncover their pain points, desires, and hidden travel dreams. Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Public relations Media wields significant influence.

Travel 78

Travel Consumer Strategy Transportation 78

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. In the media business, we talk a lot about how brands can get into those conversations through advertising. PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

Agility PR Solutions

MAY 5, 2021

Marketers must be prepared for every possible scenario as they face varying stages of reopening across regions, as well as a range of preferences from consumers. According to new survey research from social advertising automation platform Smartly.io, consumers are still relying on social media […].

Advertising 78

Advertising Advertising Marketing Survey 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

NOVEMBER 20, 2019

When most people hear about PR and advertising, they assume it’s roughly the same thing. The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media.

Advertising 88

Advertising Advertising Television Report 88

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

5W PR

NOVEMBER 2, 2022

Advertising pitches do not work for them. Optimize content for social media platforms. Millennials can be easily reached through social media platforms. Being proactive on social media platforms can help a brand. A centralized platform that can handle customer queries can make management of social media platforms easier.

Consumer 78

Consumer Print Social Media Advertising 78

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 62

Advertising Advertising Social Media Pinterest 62

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. Why is Earned Media so Difficult to Measure? .

Measurement 0

Measurement Media B2C B2B 0

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. TikTok: Capturing Gen Z and beyond .

Social Media 272

Social Media Trends Media Instagram 272

Onclusive

AUGUST 28, 2019

Marketers have been talking about paid, owned and earned media channels for over a decade now. Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). Extend the shelf-life of PR. It’s cost efficient.

Media 240

Media LinkedIn Retail Consumer 240

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Media outreach to connect with the industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work.

Advertising 109

Advertising Advertising Strategy Publicity 109

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make? Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .

Advertising 120

Advertising Advertising Agency Employee 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Does it have the same impact as earned media? . But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334